Google Set to Change Mobile Search Ranks


By now, many of you have likely heard about Google’s new mobile search update and how it will affect the mobile search rankings for websites which are not “mobile friendly”. Industry experts have taken the liberty of naming April 21st, the first day the search update will go into effect, as “Mobilegeddon” Day. Continue reading

Is Pay-Per-Booking Model Hurting HomeAway?


According to the recent findings of a Blueshift Research report, HomeAway’s new (and optional) pay-per-booking (PPB) model has caused some dissatisfaction for vacation rental managers with 250 or fewer properties.  The report, “AWAY Growing with Large Property Managers; Airbnb Coming On,” also indicates that Airbnb is gaining with these smaller Vacation Rental Management Companies (VRMC’s). Continue reading

Analysts Predict a Big Splash for Amazon


According to a recent Travel Weekly article, hotels are becoming more and more frustrated with the perceived power that the Expedia group has, a statement that leads some industry analysts to predict that Amazon could change the hotel distribution game.

Skift, a leading travel news outlet, recently broke the news that Amazon has been in discussions with independent hotels to offer online bookings through a new travel site, expected to be released in early 2015.  Although initial reactions have been mixed with regard to the move, two analysts are claiming that the internet giant could be a game changer. Continue reading

The Evolution of Hotel Marketing


Revinate, an online reputation management software platform, recently sponsored on article on Skift regarding the evolution of hotel marketing.  In this article, the company discussed the differences in advertising effectiveness across a variety of age groups, and key trends in travel and hospitality marketing that could change the way companies market to these groups.  Continue reading