Quick! Stop what you are doing and think about it: what was the last thing you Googled? Now ask yourself this: when was the last time someone Googled you?
This morning I Googled “st. paul restaurants” because I am planning to meet a close friend for Happy Hour tonight. We considered dining at La Grolla Italian Restaurant where, to quote my friend, “the Ravioli di Granchio looks delish!” (but after viewing the menu and considering our tight budgets) we decided on a more casual venue called The Liffey Irish Pub.
In a matter of minutes, Google helped me make my evening plans quickly and effortlessly. This is second nature for my friends and me, who have been using Search Engines to help guide us into the scary world of adult decision-making for the past six years or so. “There are 3-4 billion searches per day for information on Search Engines in the U.S.,” of which I personally make around 7 or 8 every day! Have you Googled in the past 24 hours?
We’ve all heard the term, “Google it.” All jokes aside, you literally can Google ANYTHING! Something wrong with your computer? Google it! Need advice on a medical problem? Google it! Need a new diet or exercise plan? Google it!
Now ask yourself the importance of the searches you perform on a daily basis. How often are you using Google to impact your daily life? More importantly, how often are consumers using Google to find your business?
First things first: Go to Google and search for “city your business is located in THEN resort, lodge, hotel or another word that best describes your business (ex. Chicago Hotel OR Aspen Resort).
Does your business appear in these search results? Does your business appear under other relevant search results that apply to your product/service? If not, how will your consumers find your business as a solution at their time of need? BE THEIR SOLUTION!
Learn more about SEO best practices at my favorite SEO blog, SEOMoz and stay tuned for some of my personal faves in my article next week!