Email Bookings Climb

ResortsandLodges.com, a leader in leisure destination travel, released its final major product update of 2012 on December 31, with the goal of enhancing user experience via content discovery and property profile updates. ResortsandLodges.com is now releasing the initial findings nearly two months after the update.

“We have been very pleased with the initial data from the update. We’ve seen an increase of over 2,700% in email booking inquiries alone since the release nearly 2 months ago. Clearly the feedback from our advertisers has been positive, as many have seen incremental bookings over the same period last year. We expect a strong 2013 in the leisure segment and look forward to continued growth from this channel on ResortsandLodges.com,” said Ryan Bailey, President.

While phone and online bookings comprise the majority of transactions, email inquiries are gaining popularity with consumers when communicating directly with resorts, hotels and vacation rentals in top leisure destinations. ResortsandLodges.com has long been a leader in social group inquiries, and is planning continued innovation in this space in 2013.

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