As you have seen in many of our recent posts, a number of key trends and tips in the hospitality and travel industry focus on the expansion of multi-channel travelers. Everyone is traveling with a smartphone or tablet, and hoteliers need to recognize how important a tool these devices can be throughout the travel process.
The recent boom of mobile websites and applications allows travelers to book rooms with the click of a button. Now, because of a growing demand from tech savvy travelers, properties need to incorporate mobile check-in options to help guests avoid the front desk lines.
A recent Business Travel News article took a deeper look at what some brands and individual hotels are doing to make checking in an easier and faster process for travelers worldwide.
While check-in kiosks and other methods of avoiding the front desk line in recent years have become the commonplace at hotels, there has been a slow integration of mobile technology into this sometimes tedious process. There has been a greater adoption of mobile technology across some major hotel brands.
At the same time, some third-party technology suppliers are providing tools for hotels and distributors to offer mobile check-in.
Major Brands Getting Involved
Marriott Hotels will offer mobile check-in at all 500 of its hotels globally during the first half of 2014. Guests who are members can check in via the Marriott Mobile App from 4 p.m. on the day before arrival. When these guests arrive, their key card is waiting for them at a designated mobile check-in desk.
Hyatt Hotels and Resorts has a similar process at select hotels, with kiosks available for incoming guests to retrieve keys.
Another big name, Starwood Hotels and Resorts Worldwide, has taken a slightly different approach with nine properties currently piloting the Smart Check-In program. Guests receive a Starwood Preferred Guest Card and, on the day of their arrival, receive a text message telling them their room number. From this point, they can head straight to their room and use the SPG card as their key.
To learn more about third party technology suppliers that are providing mobile check-in options, and to read the full Business Travel News article, click here.