Wego, a leading travel metasearch site in the Asia Pacific and Middle East, today launched the world’s first dedicated flights and hotels travel metasearch mobile app in Arabic for iOS. This app is expected to follow the success of the first travel metasearch site available in Arabic, created by the company in 2012.
“The response from GCC countries to Wego’s fully Arabised site has been overwhelming,” said Mohamad Ibrahim Masri, Managing Director, Wego Middle East and North Africa.
Masri added that it only made sense to invest in a fully-localized version of the company’s mobile app, especially when experts predict an almost 14-fold increase in Middle East North Africa (MENA) mobile data traffic by 2018.
“The app for iOS comes complete with right to left language support (Arabic RTL support for android coming soon), for comfortable navigation of Wego’s extensive global metasearch platform, available in multiple currencies, displaying both local and global air services and accommodation options.”
Since the Arabised metasearch engine was released in 2012, Wego has built valuable partnerships with major travel brands in the region including Emirates, Qatar Airways, Etihad Airways, GulfAir, Musafir, ArabRooms and more.
Impact of the Wego App
The Wego app was recently released in the company’s core markets, and to fairly resounding success. It currently ranks as the number one new travel application in Singapore, China, and Thailand, and ranking number two in India. It also ranks in the Top 100 of travel apps in 20 countries worldwide.
“We’ve had very positive reviews of the application so far and the download momentum is continuing to accelerate,” said Matthew Varley, Wego’s Chief Operating Officer.
“We spent a great deal of time consulting our Arabic speaking colleagues so that every minute detail was reviewed and verified. We paid careful attention to numbers, calendars, currencies and labels and the complexities of tools required for right to left translation, screen transition directions and swipe gestures were all a huge challenge.”
To learn more about Wego, and the Wego Affiliate Travel Network, click here.
To download the Wego App, click here.