When you log into your Facebook account today, take notice of the most common posts on your Facebook Feed. Chances are you will see plenty of images from friends, family and businesses promoting their goods.
Almost all smart phones these days have cameras, and the idea of one-hour photo booths seems almost comical at this point. Photo sharing has become an integral part of the social media landscape thanks to the creation of Instagram, a channel dedicated specifically to this activity.
According to March 2014 research by Socialbakers.com, photos were the most common content posted on Facebook pages, accounting for 75% of posts worldwide. In comparison, second-place links claimed just 10% of posts.
Another study, conducted by quintly in January 2014 found similar results, although photos made up a smaller share (54%) of total posts. Links also ranked second in this study, but they garnered 30% of total posts in quintly’s data.
These two studies looked specifically at original content posted on Facebook, but this is not the only way information on modern social media. Today, marketing revolves around not only solid original content, but content that can be shared, re-tweeted, re-pinned, or re-posted. Socialbakers.com also looked at content shared on Facebook.
In this additional study, the company looked at the top 10% of posts made by more than 30,000 Facebook brand pages and found that photos saw the most action – with a whopping 87% of total interactions. No other content type claimed more than 4% of the overall post pie.
One thing marketers must keep in mind when they look through this information is that not all photos are created equally. The brands that see the highest response rates on various social media sites are quality photos.