With Google making a recent splash in the travel market with their Hotel Finder feature, it should come as no surprise that Yahoo had its own travel news to announce on April 28 at Digital Content NewFronts. The company announced that it is bringing readers a first-class ticket around the world with the launch of the new Yahoo Travel – an immersive digital magazine that makes those daydreams to getaways near and far a reality.
Yahoo brought some major players in to run their new digital magazine including Laura Begley Bloom, former Deputy Editor of Travel + Leisure; Jo Piazza, best-selling author and former Executive News Director for In Touch and Life & Style; an Yahoo Travel’s own Greg Keraghosian.
This team is expected to cover everything from solo trips and exotic adventures, to affordable family vacations and luxury escapes – with memorable videos, stunning photography and insider information to make travel dreams come to life.
Yahoo Travel offers the same seamless native advertising, with sponsored articles and videos that are just as engaging as the stores around them. Brands can connect with readers through beautiful images, compelling videos, and sharable stories. Las Vegas and Walt Disney Parks and Resorts are the launch sponsors as Yahoo Travel takes off.
To learn about Yahoo Travel and the rest of the initiatives announced by the company on Monday, click here.