Social media began as a way to network with other individuals across the world. When organizations become involved with these channels, social media became a giant megaphone for marketing messages, but now these same organizations are realizing that these channels can be used for so much more.
There are seven social media trends that are beginning to shape 2014, and Media Mosaic examined these trends in detail. Here are a few of these trends you may have observed through the first five months of the year:
1) Social Listening – Brands are now realizing that social media is a two-way communication channel, not just a one-way communication method for talking to consumers. 24% of marketers plan to use a social listening campaign in 2014, up 2% from last year.
Effect on Marketing: Brands will be able to interact directly with consumers.
Effect on Users: Brands will now listen, understand, and respond quickly and strategically to consumer queries and thoughts.
2) Social Advertising – Although ROI results are still mixed in most industries, marketers realize that people are on social media channels, and social advertising at the very least ensures viewership of ads. In 2013, 57% of marketers used social ads, and another 23% are expected to start using them in 2014.
Effect on Marketing: Brands will get a cost effective and clutter-free way of engaging customers.
Effect on Users: Users will now be able to see not just posts, but Facebook-sponsored stories or Twitter-sponsored tweets.
3) Images as Marketing Tools – People hardly have extra time to spare. Hence, they are being attracted more towards content that they can comprehend within a short time. If a picture is worth a thousand words, marketers can succinctly convey their message without a lot of words when using images on social media.
Effect on Marketing: Marketers will have to find newer ways to catch attention like graphic advertisements, catchy banners, images and infographics.
Effect on Users: More information in the shortest possible time.
To read the rest of the social media trends, head to the PR Daily website.