ADI Projects $61 Billion in Online Summer Travel Bookings

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After a brutal winter and a bad case of cabin fever, it looks like Americans are ready to hit the road this summer.  Adobe Digital Index’s (ADI) “Travel 2014 Report” predicts that online travel bookings will reach $61 billion between Memorial Day and Labor Day, a 15% increase year-over-year.

The report is built on consumer data from Adobe Analytics brand sites from 2012 to 2014, and the sample information involved includes more than 33 billion visits to 1,300 branded travel websites.

ADI found that smartphone bookings are up a whopping 121% since January 2013.  During the same period, bookings via gaming consoles are up 60%, and tablet bookings are up 48%.

“Travel companies – online travel agencies, airlines, hotels – have done a much better job of extending the booking capability of their mobile applications and making their websites more mobile-friendly, which is increasing the amount of online bookings,” said Tamara Gaffney, principal analyst at ADI.

Despite the growth of mobile devices within the travel industry, the PC still has the largest share of online bookings, taking in 86% of the share.  Tablets have the largest share of mobile-device bookings, at just 10%.

To read more about the more summer booking trends, and to read the full ADI Travel 2014 Report, click here.

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