All posts by Guest Author

Google Analytics: Terms and Tips for Beginners

Do you have Google Analytics tracking code set up on your website? If so, do you know the percentage of bookings to views of your website? Do you know how long the average user stays on your website?

Google Analytics can be intimidating, so we’re going to ease in to all of the features of this amazing tool slowly. We will start by making sure you have Google Analytics tracking code on your website and then defining common terms.

Learn more about Google Analytics on the VEM GlobalTM blog!

HTML…What?

Let’s face it. We’re not all Web designers. In fact, the majority of us barely know how to Facebook or Twitter, let alone create a web site from scratch. I’ve been going over several basics of web site design for the past couple of weeks and I’ve come across a slight glitch. It’s hard keeping up with Web design terminology. So I’ve compiled a basic list of Web design terms that will help you as a resort or lodge owner to understand the goings-on about web sites. The more you know about your web site, the more you’ll be better able to maintain its look and manage it effectively – the overall goal.

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Mobile Marketing Trends

Imagine a group of friends out having dinner one night and they start talking about taking a trip together. Don’t you think that if they can research their trip and book it right at that moment from their cell phone that this trip is more likely to happen? How easily are they going to find your resort on their cell phone?

Check out Mobile Marketing Trends on the VEM Global™ blog!

Tweetledees and Tweetledums: the Truth about Twitter

As Twitter first spiraled into popularity, I feared that we had just created yet another platform for teens to emote and celebs to self-promote. And to a certain extent, this rings true: As Twitaholic.com presents, the top Twitterholics based on followers are Brittney Spears, Lady Gaga and Ashton Kutcher. (Our Commander in Chief swings in at No. 5.) But like anything, Twitter is about how you use it. And the overwhelming truth: Everyone and their mother (literally) are using it. From February ’08 to February ’09, Twitter’s online community grew by 1,382%, according to Nielsen.

Read the full article at VEM Global™.

Best Practices for Effective Web Site Content

Creative web site design is cool, but content reigns. Why should Web readers choose your resort over another resort? As a resort owner, every single point you throw at your readers needs to convince them to read on and act. It’s time to focus on the main component of a truly great web site – content.

As a rule of thumb for web site content writing, throw in a few search engine keywords, a powerful call to action and a unique selling point.

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Web Site Layout Basics

Anyone can launch a web site. Yet, it’s not enough to have a web site anymore. Your web site needs to be good in order to effectively communicate your resort’s information to your audience. How do you know if your web site is effective? There are many components that make a web site good and this series will touch upon the basics of two main components: layouts and content.

Click here to read the full article at VEM Global.com.

Four Easy Ways to Get Your Website Noticed

You might have a great resort website – design is spot-on, the content well-written, the photos highly pixilated – but viewer-friendly isn’t the same as search-engine-friendly. Luckily, search engines have a variety of ranking factors, many of which only require a quick tweak to content or design. So before you start reaching in your wallet, try these four simple ways to naturally help your website’s search engine ranking.

Read the full article at the VEM Global™ blog.

The 5 W’s of Social Media Marketing

What is social media marketing?

A way to market your business using online networking sites to engage, promote, brand and gain relevance with an increasingly online consumer base.

Who uses it?

Consumers have headed up the social media trend thus far. Sites like Facebook and MySpace were originally made for individuals – not companies. But basic marketing reveals that to stay ahead, you have to predict your consumers’ next moves. Companies have not only followed suit, they’ve created a whole new way to market their businesses. And it’s about time considering that social networking sites are growing at unbelievable rates. According to comScore, the number of visitors to Twitter.com jumped 131% from February to March of 2009 – more than 5 million visitors! It’s time for the hospitality industry to jump to the head of the pack.

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