Google AdWords Case Study on ResortsandLodges.com
If you haven’t noticed so far, I’ll let you in on a little secret. Over here at VEM Global, we’re big fans of Google. Their cutting-edge technologies in Search benefit both our business and the businesses of our clients, AND keep us sharp in the continuously changing fields of SEM and SEO. We’ve been using Google AdWords to help drive qualified traffic to our sites and our clients for many years and every time they come out with a new tool, we’re like kids in a candy shop. That’s why, when we were asked to help put together a Case Study for one of Google’s new tools (or toys!) we were both flattered and very excited.
Check out this Google AdWords Case Study on the Opportunities tab – an exciting new tool in AdWords!
Quick! Stop what you are doing and think about it: what was the last thing you Googled? Now ask yourself this: when was the last time someone Googled you?
This morning I Googled “st. paul restaurants” because I am planning to meet a close friend for Happy Hour tonight. We considered dining at La Grolla Italian Restaurant where, to quote my friend, “the Ravioli di Granchio looks delish!” (but after viewing the menu and considering our tight budgets) we decided on a more casual venue called The Liffey Irish Pub.
In a matter of minutes, Google helped me make my evening plans quickly and effortlessly. This is second nature for my friends and me, who have been using Search Engines to help guide us into the scary world of adult decision-making for the past six years or so. “There are 3-4 billion searches per day for information on Search Engines in the U.S.,” of which I personally make around 7 or 8 every day! Have you Googled in the past 24 hours?
Fact: Your company’s financial performance correlates directly with its level of engagement in Social Media – See Study Prepared by wetpaint & Altimeter.
Social Media platforms such as Twitter, Facebook, LinkedIn, Yelp and YouTube are relatively new concepts, especially in the world of hospitality. In an industry so focused on customer relations, these tools provide an incredible launching pad for interacting with your clients. So the question we raise to you is this: Are you leveraging Social Media in your Marketing Strategy?