All posts by Paul Manzey

The Evolution of Hotel Marketing

RevinateSkift

Revinate, an online reputation management software platform, recently sponsored on article on Skift regarding the evolution of hotel marketing.  In this article, the company discussed the differences in advertising effectiveness across a variety of age groups, and key trends in travel and hospitality marketing that could change the way companies market to these groups.  Continue reading

How Online Marketing is Changing Travel

Java Printing

Think of a standard television commercial.  They interrupt your regularly scheduled program anywhere from three to six times to advertise/sell/inform you of a new product, or something you simply cannot live without.  Did you want that interruption?  Probably not, but television commercials have become so much a part of the fabric of our society that most people probably don’t even think about them anymore. Continue reading

HotelTonight Announces Expansion of Reservation Window

HotelTonight

Last-minute hotel booking service HotelTonight has put in quite a great deal of work over the past three years to become the go-to mobile service for same-day hotel bookings.  Up to this point, travelers who are using the mobile app have been able to reserve same-day hotel rooms from 9:00 am (the day of) for up to 70% below the standard price.  Now the travel startup wants to expand its availability window. Continue reading

Europe Accounts for 55% of Airbnb Revenues

EuropeAirbnb

Airbnb has been a poster child for the “shared economy” era of travel in which we find ourselves today.  The company made headlines for a variety of reasons over the summer, but not all of the press was positive in nature.  Legal proceedings in two of the country’s largest states (California and New York) put a bit of a damper on news that the startup reached a $10 billion valuation. Continue reading

HomeAway Expands Exposure on Expedia

ExpediaHomeaway

Travelers who are looking for vacation rental options across the globe are turning to HomeAway, and who could blame them?  The company just announced that it currently has more than 1 million vacation rentals listings across their various outlets (Homeaway.com, VRBO.com, etc.).  However, thanks to a new agreement with Expedia, it will be even easier for travelers to find HomeAway rentals online. Continue reading