All posts by rcbailey

As Co-Founder and President of TravelNet Solutions, Inc, Ryan Bailey has been instrumental in TravelNet's expansion from a first generation vertical travel site company into a diversified platform company. TravelNet Solution's vertical sites connect thousands of travel companies to it's loyal travel-minded communities that spans 65 countries around the world, with the United States, Canada, Europe and Asia leading the list. Ryan is responsible for TravelNet Solution's top line revenue across all product lines on a worldwide basis. He also leads sales and marketing for TravelNet’s four product divisions, including the ResortsandLodges.com site - the world’s largest online resort and lodge destination marketplace that connects travel planners with hotels, resorts, lodges, vacation rentals, bed and breakfasts. The ResortsandLodges.com site is projected to generate over $100 million in business for travel companies in 2012. Under Ryan's leadership, TravelNet Solutions has achieved profitable growth since 2004. With more than 10 years of experience in the digital travel industry, Ryan has spoken at several hospitality events and advised thousands of hoteliers on strategic digital planning, transient direct marketing, group direct marketing, and analytics. Ryan attended the University of Minnesota-Duluth before the company moved it’s offices to Minneapolis / Saint Paul area.

The Importance of Phone Call Tracking

As a resort or hotel owner you probably know that most travelers research resorts or hotels online but pick up the phone to call and book. Since most travelers are still booking over the phone, VEM Global™ realizes the importance of phone call tracking. We want to make sure all property owners realize the importance of phone call tracking, so we put this post together highlighting the main benefits of this extremely beneficial evaluation tool.

See the benefits of phone call tracking on the VEM Global™ blog!

Two Ways to Get the Most Out of Your Online Ad Campaign

As a marketer in the travel industry you probably realize online marketing can be complex and watching your budget is most likely your first priority. From blogs and social media to online travel agents (OTAs) and directories it can be a challenge to determine the best places to put your brand’s messages – you’re either striving for extremely qualified leads (which save time and money) or you’re looking to generate a higher quantity of leads (giving you more visibility and better branding). In order to bring clarity to what may seem like an infinite amount of opportunities we determined that Vertical Engine Marketing – with both of its approaches – can bring brands in the travel industry great results.

Read the full article on the VEM Global blog.

The Importance of a Well Optimized Website

Have you ever thought of your property’s website as a “storefront” to get people to “walk in the front door” and book? We certainly do here at VEM Global™ and ResortsandLodges. Working within the travel industry it is extremely important to ensure that your website is optimized for the search engines as more and more consumers are researching online. Simply put: having a well optimized website can increase your marketing effectiveness. With search engines like Google having over 200 ranking factors they consider when organizing search results, here is an article from the VEM Global™ blog giving the top 5 search engine ranking factors to pay attention to when optimizing your property’s “storefront.”

Get the full story on the importance of a well optimized website here.

Website Grader by HubSpot

Do you know your website’s ‘grade’? Hubspot offers a free SEO service – Website Grader – which gives you an automated evaluation of your website and allows you to compare it to others, i.e. your competitors.

Why is understanding the performance of your website important? If you are familiar with SEO (Search Engine Optimization), you understand that optimizing your website to show up “organically” – at the top of a search engine – is like free advertising. Website Grader evaluates your website based on search engine algorithms, and it breaks down the results so you can decipher what pieces need improvement. (A good article on search engine algorithms can be found from this SearchEngineWatch.com article.)

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Phone Call Tracking – How Does the Dynamic Code Work?

As an advertiser on ResortsandLodges.com you have likely heard of our dynamically tracking phone code. This code is easy to install, does not interfere with your website’s functionality and it can help you capture the full effectiveness of your ResortsandLodges.com campaign! It is sent out by our client services team and they are more than happy to help you understand it over the phone or via email.

Your advertising on ResortsandLodges.com is equipped with a tracking phone number to track all the phone calls the advertising generates for your business. Along with this number, you will get the dynamic tracking code – these two pieces go hand and hand. Consumers that click through from your advertising to your website are very qualified leads and are likely to pick up the phone and call your business. Thus, we want to make sure all of these are tracked as well; this will ensure the accuracy of your advertising’s results. In layman’s terms: adding this simple code to your Web pages means the tracking number from your advertising will display in place of your regular business phone number. Without the code, many of the calls will not be tracked and therefore not credited back to your campaign.

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ResortsandLodges.com Hope Lake Lodge Commercial

Online video is obviously a huge trend right now – see my post Online Video – why it’s key for the hospitality industry for some stats you can’t ignore. We at VEM Global™ have recognized this trend and we developed an exciting video commercial advertising opportunity. Using video footage of your property, we can cut, edit, and produce a high quality 15- or 30-second video commercial that advertises the current deal or promotion of your choice.

Then we can air your commercial throughout our extensive online video network, which includes premiere sites like YouTube (one of the top five most visited sites on the Web). We can run your commercial either pre-roll, mid-roll, and also geo-target to specific areas and audiences.

Below is an example of one of our latest commercials - Hope Lake Lodge & Indoor Waterpark in New York. To learn more about how VEM Global™ can produce and broadcast a video commercial for your property please call 1.866.757.8229 or visit the VEM Global™ video services page.

Hope Lake Lodge & Waterpark in Cortland, NY

Hope Lake Lodge & Indoor Waterpark – Cortland, NY

Search Engine Marketing Trends to Watch

Search Engine Marketing – connecting with your customers at the moment they are looking for your products and services to buy. It is a $16 billion per year industry and there are a plethora of opportunities and trends to follow within the industry. So what do you pay attention to, what do you participate in and what do you spend your time and money on? Here are some suggestions to keep in mind.

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