As a resort or hotel owner you probably know that most travelers research resorts or hotels online but pick up the phone to call and book. Since most travelers are still booking over the phone, VEM Global™ realizes the importance of phone call tracking. We want to make sure all property owners realize the importance of phone call tracking, so we put this post together highlighting the main benefits of this extremely beneficial evaluation tool.
Have you ever thought of your property’s website as a “storefront” to get people to “walk in the front door” and book? We certainly do here at VEM Global™ and ResortsandLodges. Working within the travel industry it is extremely important to ensure that your website is optimized for the search engines as more and more consumers are researching online. Simply put: having a well optimized website can increase your marketing effectiveness. With search engines like Google having over 200 ranking factors they consider when organizing search results, here is an article from the VEM Global™ blog giving the top 5 search engine ranking factors to pay attention to when optimizing your property’s “storefront.”
Get the full story on the importance of a well optimized website here.
Do you know your website’s ‘grade’? Hubspot offers a free SEO service – Website Grader – which gives you an automated evaluation of your website and allows you to compare it to others, i.e. your competitors.
Why is understanding the performance of your website important? If you are familiar with SEO (Search Engine Optimization), you understand that optimizing your website to show up “organically” – at the top of a search engine – is like free advertising. Website Grader evaluates your website based on search engine algorithms, and it breaks down the results so you can decipher what pieces need improvement. (A good article on search engine algorithms can be found from this SearchEngineWatch.com article.)
As an advertiser on ResortsandLodges.com you have likely heard of our dynamically tracking phone code. This code is easy to install, does not interfere with your website’s functionality and it can help you capture the full effectiveness of your ResortsandLodges.com campaign! It is sent out by our client services team and they are more than happy to help you understand it over the phone or via email.
Your advertising on ResortsandLodges.com is equipped with a tracking phone number to track all the phone calls the advertising generates for your business. Along with this number, you will get the dynamic tracking code – these two pieces go hand and hand. Consumers that click through from your advertising to your website are very qualified leads and are likely to pick up the phone and call your business. Thus, we want to make sure all of these are tracked as well; this will ensure the accuracy of your advertising’s results. In layman’s terms: adding this simple code to your Web pages means the tracking number from your advertising will display in place of your regular business phone number. Without the code, many of the calls will not be tracked and therefore not credited back to your campaign.
Online video is obviously a huge trend right now – see my post Online Video – why it’s key for the hospitality industry for some stats you can’t ignore. We at VEM Global™ have recognized this trend and we developed an exciting video commercial advertising opportunity. Using video footage of your property, we can cut, edit, and produce a high quality 15- or 30-second video commercial that advertises the current deal or promotion of your choice.
Then we can air your commercial throughout our extensive online video network, which includes premiere sites like YouTube (one of the top five most visited sites on the Web). We can run your commercial either pre-roll, mid-roll, and also geo-target to specific areas and audiences.
Below is an example of one of our latest commercials – Hope Lake Lodge & Indoor Waterpark in New York. To learn more about how VEM Global™ can produce and broadcast a video commercial for your property please call 1.866.757.8229 or visit the VEM Global™ video services page.
Search Engine Marketing – connecting with your customers at the moment they are looking for your products and services to buy. It is a $16 billion per year industry and there are a plethora of opportunities and trends to follow within the industry. So what do you pay attention to, what do you participate in and what do you spend your time and money on? Here are some suggestions to keep in mind.
Did you know VEM Global is an authorized co-seller of Phonalytics phone call tracking technology? And that we include call tracking within our advertising packages for free? If you are new to phone call tracking, this video gives a easy explanation of how the technology works.