All posts by rcbailey

As Co-Founder and President of TravelNet Solutions, Inc, Ryan Bailey has been instrumental in TravelNet's expansion from a first generation vertical travel site company into a diversified platform company. TravelNet Solution's vertical sites connect thousands of travel companies to it's loyal travel-minded communities that spans 65 countries around the world, with the United States, Canada, Europe and Asia leading the list. Ryan is responsible for TravelNet Solution's top line revenue across all product lines on a worldwide basis. He also leads sales and marketing for TravelNet’s four product divisions, including the ResortsandLodges.com site - the world’s largest online resort and lodge destination marketplace that connects travel planners with hotels, resorts, lodges, vacation rentals, bed and breakfasts. The ResortsandLodges.com site is projected to generate over $100 million in business for travel companies in 2012. Under Ryan's leadership, TravelNet Solutions has achieved profitable growth since 2004. With more than 10 years of experience in the digital travel industry, Ryan has spoken at several hospitality events and advised thousands of hoteliers on strategic digital planning, transient direct marketing, group direct marketing, and analytics. Ryan attended the University of Minnesota-Duluth before the company moved it’s offices to Minneapolis / Saint Paul area.

Are Facebook Fan Pages worth it?

The answer is YES! Facebook is evolving into more than just a purely “social” site. There are new ways to reach people through Facebook that help qualify them for travel and lodging businesses. Let’s start with some clear statistics which can be found on the Facebook Statistics page.

-         There are more than 400 million active users

-         50% of active users login everyday

-         The average user has 130 friends

-         People spend over 500 billion minutes per month on Facebook

-         There are over 160 million pages, groups, and events that people interact with

-         The average user is connected to 60 pages, groups, and events

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Website Analytics – Some Helpful Hints

As a marketer, executive, or business owner you know how important analytics can be to your business, but you probably also know how daunting a task it can be as a beginner! It’s tough to make sense of all the information and use it to help you make important business decisions and essentially play yield management with your online marketing. These basic tips, from sites like SearchEngineWatch.com, TopRankBlog.com, and the Google Analytics blog, can serve as a guideline of things to watch out for.

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What is Phonalytics anyway?

As an authorized co-seller of Phonalytics, we would like to make sure our readers have an accurate understanding of what Phonalytics is all about. Plus, we know that consumers, after they’ve researched online, are still picking up the phones to call hotels and resorts to book – so this is why we utilize the Phonalytics product with every ResortsandLodges.com campaign. What better way to ensure you have a complete understanding of Phonalytics than with an informational video?

They’ve given us this great video to show our readers – check it out and let us know if you have any questions!

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Online video – why it’s key for the hospitality industry

Here are some of the latest trends in online video from SearchEngineWatch.com:

From the comScore Video Metrix:

  • 178 million American Internet users watched online video in April 2010 (this is 83.5% of total US Internet audience).
  • 21.7 million Canadian Internet users watched over 4 billion online videos in April.
  • 35.7 million Americans watched 13.0 billion videos on YouTube – that’s 96 videos per viewer in the US.
  • If YouTube were a nation, it would be the 3rd most populous country in the world – behind China & India and ahead of the US and Indonesia – 450 million people worldwide view more than 60 billion videos each month on YouTube.com
  • YouTube is basically the 2nd most-used search engine to Google (SmallBizTrends.com)

People connect with video – especially travelers. Travelers connect easier with a video rather than content or photos – it’s instant information. Consumers feel more comfortable with purchases after viewing video. In addition, people like doing business with REAL people and video gives your business a personality. Continue reading

Phone call tracking technology – your campaign has it

Premier advertisers on ResortsandLodges.com should already know that your advertising has been enabled with phone call tracking technology. This means that we track and record every phone call your property receives through your advertising. We then put these recordings into one central location – the Marketing Center. The Marketing Center is your one stop shop to see the return on your investment. Your calls are recorded with the date, time and caller demographics and allow you to listen to transactions on a daily basis. Here is a quick guide to getting in and analyzing your investment:

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“Don’t build a brand for Gen Y; build your brand WITH them.”

Last week I attended a webinar with the topic of Marketing to Gen Y hosted by TIG Global. Being a ‘Gen Y-er’, I recognize the importance of understanding Generation Y (1977-1995). As a whole they are one of the largest demographics (approximately 80 million people) and spend more than any other generation. This post provides a brief recap and you can also download the Mp3 here.

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Why is Social Media so popular?

Last week I took a short road trip with my family to see my younger brother graduate from college. Three generations were among our group: two from the “Silent Generation” (1925-1945), two from the “Baby Boomers” (1946-1964), and two from “Generation Y” (1980- 2000). While driving, many topics came up and one was “Facebook” and updating a “status.’” Both of my grandmothers (from the Silent Generation) asked the question – “Why does everyone need to know where I am or what I am doing?” I, being an older “Generation Y”, could say nothing to convince them that updating my status on Facebook was even remotely worth my time.

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As a property owner, do you promote packages on your website?

Why not promote them on ResortsandLodges.com as well?

A great addition to any ResortandLodges.com campaign is the Vacation Package. As a resort/hotel property, it’s always important to present the value your property has to offer potential guests. One of the most efficient and cost effective ways to do this is offering packages. And ResortsandLodges.com offers specific geo-targeted packages section on our site! Keep your property’s offerings fresh and new – an all inclusive spring break package or a fall golf package for two. Manage your package for the entire length of your campaign.

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