Category Archives: Branding

Two Ways to Get the Most Out of Your Online Ad Campaign

As a marketer in the travel industry you probably realize online marketing can be complex and watching your budget is most likely your first priority. From blogs and social media to online travel agents (OTAs) and directories it can be a challenge to determine the best places to put your brand’s messages – you’re either striving for extremely qualified leads (which save time and money) or you’re looking to generate a higher quantity of leads (giving you more visibility and better branding). In order to bring clarity to what may seem like an infinite amount of opportunities we determined that Vertical Engine Marketing – with both of its approaches – can bring brands in the travel industry great results.

Read the full article on the VEM Global blog.

Your Greatest Marketing Tool, and Five Things to Do with it Now

Maybe you’re familiar with the term “brand.” And if you’re like a lot of people, you’re saying: “I hear a lot about branding and building my brand. But I’m a small or mid-sized resort, hotel or rental property. I don’t have a brand.”

First things first: everyone who does business has a brand. A brand is the common impression that exists in the minds of every customer who has ever stayed with you, talked with you on the phone, seen you online or heard about you from someone else. And maintaining a good brand is much different in today’s online world than it used to be. More than ever, a good healthy brand is your key to long-term success.

This is actually good news. Part of the beauty of online media is that, unlike TV, radio, outdoor or print, your website can – and should – be involved at every step in a customer’s decision-making process. Here’s how you can be more aware of, and take care of, your online brand.

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Valuable Content Distinguishes Your Brand

Periodically VFM Leonardo emails me with some great videos targeting hoteliers. And since our flagship is ResortsandLodges.com I am always checking these videos out! If you have a chance, watch this 12 minute video on brand awareness. It’s main focal point is that hoteliers need to create VALUABLE CONTENT to help distinguish them from other brands, especially in this hyper-competitive market.
Some key things to remember:
- The average property is viewed 800 times online before they get one booking
- Travel shoppers visit an average of 11 websites during their research
Also, take a look at my previous article “Is your website doing all it can to sell your business?” as this gets into more details on ensuring your website presents your brand in the best manner.

Check out the VFM Leonardo video – it gives great tips!