Improving the travel experience is a goal across the entire hospitality industry. Technology now plays a critical role in the travel experience and smartphones have now become one of the most essential travel accessories today. In 2013 alone, mobile data traffic soared, reaching 12 times the size of the entire global Internet in 2000.
Kelsey Cox of Marketing Tech Blog examines how smartphones have changed the travel experience, and influence how you make decisions. Here are some of the key statistics she highlights in a helpful Infographic created by Mophie:
- 82.6% of leisure travelers use their smartphones all the time on vacation. This is a similar number to the percentage of leisure travelers (88%) who identify their smartphones as the top must-have device when on vacation. Smartphones rank ahead of digital cameras, GPS and tablets.
- On average, the top daily cell phone activities include: talking on the phone (23 min./day), texting (20), e-mailing (18), browsing websites (16 ) and social networking (11).
- Leisure and business travelers both have the need to feel connected while they are traveling, producing a skyrocketing of data usage while abroad.
- Many travelers, unfamiliar with an area, will use their phones to find the perfect restaurant, an internet café or the closest beach, hotel or tourist attraction.
Find out more about a typical day in the life of a data traveler and take a closer look at the Infographic here.