Creative web site design is cool, but content reigns. Why should Web readers choose your resort over another resort? As a resort owner, every single point you throw at your readers needs to convince them to read on and act. It’s time to focus on the main component of a truly great web site – content.
As a rule of thumb for web site content writing, throw in a few search engine keywords, a powerful call to action and a unique selling point.
I’ve been dying to write this post. You see, most of my workday involves reviewing resort, lodge and hotel websites. And after a while, particular trends and patterns in content writing become clear. I’ve noticed that some of them simply don’t fit into today’s challenging marketplace, where your website must sell your features, your benefits and your entire brand experience. I’ve been just dying to say: “Some of this writing doesn’t work anymore!” So today is my lucky day. Here are eight content writing mistakes you should never, ever make again!