Category Archives: Marketing Center

ResortsandLodges Launches Enhanced Marketing Center

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ResortsandLodges.com recently launched its enhanced marketing center, making it easy for clients to track campaign performance, manage online reservations taken through the RALBook availability search, and ensure that the information on client business listings is up to date.

The new marketing center features simplified navigation, and within the Activity, Business Listings, and Reports tabs, ResortsandLodges.com clients have the opportunity to personalize their unique business listing, track campaign performance, and so much more! Here is a small sampling of what the new marketing center allows properties to do:

Real-Time Chat & Support
Benefit – Allows properties to quickly connect with knowledgeable customer support specialists.

Robust Lead Management Tools
Benefit – Allows property managers to quickly identify and connect with their hottest qualified leads.

Streamlined Account Management
Benefit – Update high-resolution images, video, deals, packages, and listing information all from one screen.

Online Bookings
Benefit – Properties can sync all of their available rooms through the RALBook availability search, as well as manage and approve reservations through their newly enhanced marketing center.

Travel Widgets

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Also new to the ResortsandLodges.com Marketing Center are website widgets available to display on a property’s homepage. If a property has been featured in any of our Top Lists, that property can attach a “Top Property” widget to their homepage. This is an easy way to show third-party validation as a top property, and links travelers back to the Top List in which a client is featured.

Similarly, the ResortsandLodges.com Traveler Rating Widget signifies that a client’s business listing has an average traveler rating of four stars or more (on a scale of five).

If you have a ResortsandLodges.com premium business listing, and would like to check out your enhanced Marketing Center, click here.

If you are interested in learning more about getting listed on ResortsandLodges.com, click here.

The Value of Lead Management on ResortsandLodges.com

The ResortsandLodges.com Marketing Center serves as a platform for lead management and new business generation. When used to its fullest capacity, the lead tool can be a golden ticket to increasing bookings and driving revenue to your property. But what exactly is the fullest capacity of the lead tool? How do you, as a property owner or manager utilize the lead tool so that it works as hard as possible for you and your property?

ResortsandLodges.com understands the value of your customers. As such, there are specific elements to lead management in the Marketing Center that are critical to the success of your business and campaign with ResortsandLodges.com. Let’s take a look at the main components:

1. Check your leads often - Ideally, leads should be checked and updated every couple of hours. Customers love a quick turnaround, especially when they are on the fence about booking with you. Take a lead as a compliment – the customer was interested enough in your property to submit personal information. Return the compliment and follow up!

2. Engage your Lead - In the past, you have read about customer engagement through content, front desk practices, etc. But what about engaging a customer over the phone or through an email? This is equally as important. So, the next time you follow up with a lead, engage them – ask them what they are interested in, what they would like to do during their stay, etc. The more friendly and relaxed the conversation, the higher the likelihood the customer will consider booking.

3. Make it Quick - Follow up as soon as possible. Checking your leads often is one element to the equation – following up with those leads in a timely manner is the compliment to checking the system. Best practices for following up with a lead indicate that one to two hours time between inquiry and follow up is appropriate.

4. Listen to the Lead - Before you hop on the phone or fire up the computer to email your lead back, listen to the phone call, or read the email that they sent to you. Examine the message in great detail – this will provide you with the information necessary to address every need or want that your client may have.

5. Don’t Ignore the $ - If a lead in the Marketing Center has a monetary value attached to it, follow up! A monetary value linked to a potential booking indicates that this customer is interested and willing to book with you if you’re able to fill their needs and have the availability!

6. Don’t be Afraid to Ask the Tough Questions - If you are following up with a lead, don’t be afraid to dig into the situation a little bit deeper. Ask the customer what hindered them from booking the first time around – customer engagement on this level shows a higher level of personal interest. By letting them know that you want to fully understand their needs and situation, the customer will feel more comfortable.

The value of lead management on ResortsandLodges.com goes farther than holding a monetary value. The personal relationships that are developed through lead management hold a priceless, long term value. Building a firm customer base, rich with relationships, is a great way to improve the reputation of your property, and your management.