Category Archives: Mobile Marketing

The Evolution of Hotel Marketing

RevinateSkift

Revinate, an online reputation management software platform, recently sponsored on article on Skift regarding the evolution of hotel marketing.  In this article, the company discussed the differences in advertising effectiveness across a variety of age groups, and key trends in travel and hospitality marketing that could change the way companies market to these groups.  Continue reading

How Online Marketing is Changing Travel

Java Printing

Think of a standard television commercial.  They interrupt your regularly scheduled program anywhere from three to six times to advertise/sell/inform you of a new product, or something you simply cannot live without.  Did you want that interruption?  Probably not, but television commercials have become so much a part of the fabric of our society that most people probably don’t even think about them anymore. Continue reading

Expedia to Launch New Tablet App

ExpediaNewTabletApp

The old guard of travel companies – Expedia, Priceline, Orbitz – have seemingly been in a holding pattern since the late 1990’s when it comes to technological innovation.  These companies were slow when it came to moving to mobile, and have also been slow when it comes to redesigning “outdated” websites.

Now Expedia is taking a major step and one that it hopes will capture more travelers and make searching for travel accommodations a less industrial experience and a more sensual one.  The company previewed its new tablet app, which focuses on striking, large scenic visuals, at a recent launch event in San Francisco. Continue reading

Mobile Strategies to Engage Travelers

HSMAI

Today, communication with your guests when they are on the road (and spending the most) is not just commonplace, but essential.  It is estimated that in 2014, 40% of leisure travelers and 36% of business travelers use mobile search engines to find hotels, and 58% of spending on travel is done once the travelers has left home.

By the end of 2016, there will be more online searches on mobile than on traditional desktops.  People now treat mobile devices as extensions of themselves, communicating with friends, family, companies and brand whenever and however they choose. Continue reading

Digital Ad Spending in Travel Jumps

hand-full-of-money

While some experts ponder whether Google is ready to make an even bigger splash in the travel industry, a recent eMarketer study highlighted a big reason why the search engine giant is content with its current role.  Digital ad spending by the US travel industry will reach $4.15 billion in 2014, a sharp increase over 2013’s numbers ($3.42 billion) that reflects the improving health of the overall US economy and rising profits in the industry. Continue reading

U.S. Travelers Booking on Mobile Devices

pricelinemobile

There was a time in our technological history when desktop personal computers were considered the standard, and laptops were typically only used for business trips.  The proliferation of mobile devices, including smartphones and tablets, gives users a “computer” with the same capabilities of the early PC’s right in the palm of their hand.

According to a recent eMarketer study, as more consumers adopt these mobile devices, mobile travel bookings are beginning to boom.  U.S. mobile travel sales, which include travel purchases on both tablets and smartphones, totaled $16.36 billion in 2013, and will increase another 59.8% this year to reach $26.14 billion. Continue reading

4 Mobile Design Myths for Hoteliers

pricelinemobile

With smartphone technology on the rise, optimizing your mobile platform becomes a top priority for companies of every shape and size, especially in the travel and hospitality industries.  WorldMate launched its first mobile app seven years before the first iPhone luach.

At that time, it was not called an app, but the Palm and BlackBerry creation served much of the same purpose as the more stylish iOS and Android versions today:  help consumers search and organize their travel.

Ian Berman, the Vice President of Business Development for WorldMate, dispelled four of the most misleading smartphone myths during the 7th annual Social Media & Mobile Strategies for Travel conference, hosted recently by EyeforTravel. Continue reading

Native Apps Overwhelm Mobile Web Usage

PHone

Without looking at your phone right now, would you be able to tell someone what internet browser your smartphone uses? You are probably not alone if your immediate response to this quandary is no. According to a recent study conducted by Flurry, mobile web browsing is losing the battle to native apps when it comes to mobile data use.

According to data compiled from January to March 2014, mobile device usage has risen to 2 hours and 42 minutes per day, up from 2 hours and 38 minutes per day in March of 2013. Native apps cemented their lead atop the list of in-phone functions, commanding 86% of the average US mobile consumer’s time (approximately 2 hours and 19 minutes per day). Continue reading