Category Archives: Mobile Marketing

Expedia to Launch New Tablet App

ExpediaNewTabletApp

The old guard of travel companies – Expedia, Priceline, Orbitz – have seemingly been in a holding pattern since the late 1990’s when it comes to technological innovation.  These companies were slow when it came to moving to mobile, and have also been slow when it comes to redesigning “outdated” websites.

Now Expedia is taking a major step and one that it hopes will capture more travelers and make searching for travel accommodations a less industrial experience and a more sensual one.  The company previewed its new tablet app, which focuses on striking, large scenic visuals, at a recent launch event in San Francisco. Continue reading

Mobile Strategies to Engage Travelers

HSMAI

Today, communication with your guests when they are on the road (and spending the most) is not just commonplace, but essential.  It is estimated that in 2014, 40% of leisure travelers and 36% of business travelers use mobile search engines to find hotels, and 58% of spending on travel is done once the travelers has left home.

By the end of 2016, there will be more online searches on mobile than on traditional desktops.  People now treat mobile devices as extensions of themselves, communicating with friends, family, companies and brand whenever and however they choose. Continue reading

Digital Ad Spending in Travel Jumps

hand-full-of-money

While some experts ponder whether Google is ready to make an even bigger splash in the travel industry, a recent eMarketer study highlighted a big reason why the search engine giant is content with its current role.  Digital ad spending by the US travel industry will reach $4.15 billion in 2014, a sharp increase over 2013’s numbers ($3.42 billion) that reflects the improving health of the overall US economy and rising profits in the industry. Continue reading

U.S. Travelers Booking on Mobile Devices

pricelinemobile

There was a time in our technological history when desktop personal computers were considered the standard, and laptops were typically only used for business trips.  The proliferation of mobile devices, including smartphones and tablets, gives users a “computer” with the same capabilities of the early PC’s right in the palm of their hand.

According to a recent eMarketer study, as more consumers adopt these mobile devices, mobile travel bookings are beginning to boom.  U.S. mobile travel sales, which include travel purchases on both tablets and smartphones, totaled $16.36 billion in 2013, and will increase another 59.8% this year to reach $26.14 billion. Continue reading

4 Mobile Design Myths for Hoteliers

pricelinemobile

With smartphone technology on the rise, optimizing your mobile platform becomes a top priority for companies of every shape and size, especially in the travel and hospitality industries.  WorldMate launched its first mobile app seven years before the first iPhone luach.

At that time, it was not called an app, but the Palm and BlackBerry creation served much of the same purpose as the more stylish iOS and Android versions today:  help consumers search and organize their travel.

Ian Berman, the Vice President of Business Development for WorldMate, dispelled four of the most misleading smartphone myths during the 7th annual Social Media & Mobile Strategies for Travel conference, hosted recently by EyeforTravel. Continue reading

Native Apps Overwhelm Mobile Web Usage

PHone

Without looking at your phone right now, would you be able to tell someone what internet browser your smartphone uses? You are probably not alone if your immediate response to this quandary is no. According to a recent study conducted by Flurry, mobile web browsing is losing the battle to native apps when it comes to mobile data use.

According to data compiled from January to March 2014, mobile device usage has risen to 2 hours and 42 minutes per day, up from 2 hours and 38 minutes per day in March of 2013. Native apps cemented their lead atop the list of in-phone functions, commanding 86% of the average US mobile consumer’s time (approximately 2 hours and 19 minutes per day). Continue reading

Wego Launches Arabic Metasearch App for iOS

WegoHotNews

Wego, a leading travel metasearch site in the Asia Pacific and Middle East, today launched the world’s first dedicated flights and hotels travel metasearch mobile app in Arabic for iOS.  This app is expected to follow the success of the first travel metasearch site available in Arabic, created by the company in 2012.

“The response from GCC countries to Wego’s fully Arabised site has been overwhelming,” said Mohamad Ibrahim Masri, Managing Director, Wego Middle East and North Africa.

Masri added that it only made sense to invest in a fully-localized version of the company’s mobile app, especially when experts predict an almost 14-fold increase in Middle East North Africa (MENA) mobile data traffic by 2018.

“The app for iOS comes complete with right to left language support (Arabic RTL support for android coming soon), for comfortable navigation of Wego’s extensive global metasearch platform, available in multiple currencies, displaying both local and global air services and accommodation options.”

Since the Arabised metasearch engine was released in 2012, Wego has built valuable partnerships with major travel brands in the region including Emirates, Qatar Airways, Etihad Airways, GulfAir, Musafir, ArabRooms and more.

Impact of the Wego App

The Wego app was recently released in the company’s core markets, and to fairly resounding success.  It currently ranks as the number one new travel application in Singapore, China, and Thailand, and ranking number two in India.  It also ranks in the Top 100 of travel apps in 20 countries worldwide.

“We’ve had very positive reviews of the application so far and the download momentum is continuing to accelerate,” said Matthew Varley, Wego’s Chief Operating Officer.

“We spent a great deal of time consulting our Arabic speaking colleagues so that every minute detail was reviewed and verified. We paid careful attention to numbers, calendars, currencies and labels and the complexities of tools required for right to left translation, screen transition directions and swipe gestures were all a huge challenge.”

To learn more about Wego, and the Wego Affiliate Travel Network, click here.

To download the Wego App, click here.

The Future of SmartPhones

YouTube-Mobile-600-iStock

A recent post on Venture Beat discussed the future of mobile technology, but the conversation was not centered around the phones themselves, but on adaptive operating systems. You may have already seen examples of these adaptive OS’s with your own smartphone. Have you been directed to Facebook when you were trying to access Twitter? Companies like Microsoft, Apple and Google are using our usage data to transform our experiences with the “best friends” we carry in our pockets.

Adaptive Mobile Technology in the Travel Industry

In our “Death of the Cookie” blog post, we discussed how most mobile devices are “un-cookieable”, making tracking from platform-to-platform a difficult concept to achieve. However, mobile applications are typically coded to give hoteliers and property managers a better feel for what type tasks travelers are using a specific app for.

Phones themselves are not likely to change in the near future. The next option would be to revert back to smaller-sized phones, but most users prefer a larger screen for multiple uses. This is why apps and the OS make all the difference in the world. These are the parts of the smartphone landscape that will see the most gains in the future.

Potential Future Opportunities in Mobile Marketing

As operating systems become more adaptive, it may benefit brands to focus more on direct mobile advertising. Currently, advertisers are investing large sums of money to put their ads within mobile applications. Could the next step be marketing directly through OS itself? Cutting out the application “middle men” would allow marketing guru’s to reach out directly to the consumer.

To read the entire Venture Beat article, click here.