Category Archives: Online Resources

Is Pay-Per-Booking Model Hurting HomeAway?

PPBHomeaway

According to the recent findings of a Blueshift Research report, HomeAway’s new (and optional) pay-per-booking (PPB) model has caused some dissatisfaction for vacation rental managers with 250 or fewer properties.  The report, “AWAY Growing with Large Property Managers; Airbnb Coming On,” also indicates that Airbnb is gaining with these smaller Vacation Rental Management Companies (VRMC’s). Continue reading

Analysts Predict a Big Splash for Amazon

AmazonTravelSpace2

According to a recent Travel Weekly article, hotels are becoming more and more frustrated with the perceived power that the Expedia group has, a statement that leads some industry analysts to predict that Amazon could change the hotel distribution game.

Skift, a leading travel news outlet, recently broke the news that Amazon has been in discussions with independent hotels to offer online bookings through a new travel site, expected to be released in early 2015.  Although initial reactions have been mixed with regard to the move, two analysts are claiming that the internet giant could be a game changer. Continue reading

The Evolution of Hotel Marketing

RevinateSkift

Revinate, an online reputation management software platform, recently sponsored on article on Skift regarding the evolution of hotel marketing.  In this article, the company discussed the differences in advertising effectiveness across a variety of age groups, and key trends in travel and hospitality marketing that could change the way companies market to these groups.  Continue reading

How Online Marketing is Changing Travel

Java Printing

Think of a standard television commercial.  They interrupt your regularly scheduled program anywhere from three to six times to advertise/sell/inform you of a new product, or something you simply cannot live without.  Did you want that interruption?  Probably not, but television commercials have become so much a part of the fabric of our society that most people probably don’t even think about them anymore. Continue reading

HotelTonight Announces Expansion of Reservation Window

HotelTonight

Last-minute hotel booking service HotelTonight has put in quite a great deal of work over the past three years to become the go-to mobile service for same-day hotel bookings.  Up to this point, travelers who are using the mobile app have been able to reserve same-day hotel rooms from 9:00 am (the day of) for up to 70% below the standard price.  Now the travel startup wants to expand its availability window. Continue reading