Serious & Simple – Would you cancel your online marketing ads based off Clicks, Impressions, Online Bookings, and/or “I asked my customers how they found us”?
If so, please take a look at this case study with a 78 room property that shows how important isolating where your calls are generated from is.
Before canceling your online advertisements, you may want to ask yourself these questions:
1. Do the majority of your bookings (transient & group) purchase through the telephone? Yes, everyone researches online – however, thousands of properties we work with at ResortsandLodges.com see a majority of their leisure travel & group sales confirmed via the telephone.
2. Do you renew advertising campaigns just based off of clicks to your web site?
3. Do you renew your advertising campaigns just based off online booking sales?
FACT: We have seen a resort consider canceling an online ad campaign that generated only $250.00 in online sales. However, they were able to see the broader picture once they implemented our FREE tracking application and began tracking the calls – they were able to validate over $14,000 in sales through the telephone. Typically, we see hundreds of properties each year consider canceling because they only look at online booking sales. The truth of the matter is, that next phone call could be a $10,000 wedding booking, $3,000 family reunion booking, or a $1,400 week stay at your property.
Because the majority of sales are still generated through the telephone, we highly recommend tracking those sales through a simple call tracking application that can be implemented within hours.
I encourage you to speak with your business consultant at ResortsandLodges.com – VEMGlobal to clarify the call tracking process and how you can get it implemented immediately. It is FREE. The results are quite amazing and, as you will see in the example below, this can mean seeing the difference in tens of thousands of dollars in sales. That is a tremendous difference in call volume — from only 18 tracked calls in 1 month to over 120.
What is this Dynamic Tracking Code anyway? When your listing goes live on ResortsandLodges.com you will get a welcome email with a lot of information in it. A very important part of that email is an attachment titled, “Dynamic Code Instructions.” This code must be correctly implemented onto your website for you to evaluate the true return of investment (ROI) of your VEM Global™ marketing campaign. Click here to learn how this code helps you!
As an advertiser on ResortsandLodges.com, you are most likely aware that we record all of the phone calls your advertising generates and keep them logged in your own secure Marketing Center. This is great for training your staff or to gain a better understanding of your conversion rate. But did you know that there is even more you can do with those recorded phone calls – like analyze the speech of each call and determine important behavioral trends of your callers and employees? Also, did you know that VEM Global™ is a premier partner of Phonalytics, a phone call tracking platform that can give you even deeper insight into the phone calls throughout all of your advertising campaigns?
Resort owners, where do you get most of your business from? Chances are you will probably say through the phone. It’s pretty clear that travelers now researching their vacations online. One question I pose to you, are you still only tracking the clicks to your advertisements or are you ensuring that even the calls are being tracked?
Check out the Clicks vs. Phone Calls blog post on the VEM Global blog to understand the differences between clicks and phone calls.
As a resort or hotel owner you probably know that most travelers research resorts or hotels online but pick up the phone to call and book. Since most travelers are still booking over the phone, VEM Global™ realizes the importance of phone call tracking. We want to make sure all property owners realize the importance of phone call tracking, so we put this post together highlighting the main benefits of this extremely beneficial evaluation tool.
As an advertiser on ResortsandLodges.com you have likely heard of our dynamically tracking phone code. This code is easy to install, does not interfere with your website’s functionality and it can help you capture the full effectiveness of your ResortsandLodges.com campaign! It is sent out by our client services team and they are more than happy to help you understand it over the phone or via email.
Your advertising on ResortsandLodges.com is equipped with a tracking phone number to track all the phone calls the advertising generates for your business. Along with this number, you will get the dynamic tracking code – these two pieces go hand and hand. Consumers that click through from your advertising to your website are very qualified leads and are likely to pick up the phone and call your business. Thus, we want to make sure all of these are tracked as well; this will ensure the accuracy of your advertising’s results. In layman’s terms: adding this simple code to your Web pages means the tracking number from your advertising will display in place of your regular business phone number. Without the code, many of the calls will not be tracked and therefore not credited back to your campaign.