Category Archives: ResortsandLodges Products

Is Pay-Per-Booking Model Hurting HomeAway?

PPBHomeaway

According to the recent findings of a Blueshift Research report, HomeAway’s new (and optional) pay-per-booking (PPB) model has caused some dissatisfaction for vacation rental managers with 250 or fewer properties.  The report, “AWAY Growing with Large Property Managers; Airbnb Coming On,” also indicates that Airbnb is gaining with these smaller Vacation Rental Management Companies (VRMC’s). Continue reading

RALBook Online Booking Continuing to Grow

New Online Booking Service

Are you getting the most out of your ResortsandLodges.com business listing?

Our vertical site allows travelers to view your unique business profile and compare your offerings to other properties in the area.  We strive to keep our search engine results page (SERP) placement high, driving potential travelers to our site through major search engines like Google, Yahoo and Bing!  Because travelers are a single click away from your own personalized website when they visit your business listing, this placement on these search engines is important.

However, we are not stopping there.

On January 31, Good Ol’ Days Family Resort in Brainerd, Minnesota, and Willow Point Resort in Buchanan Dam, Texas, became the first two properties to offer online availability and booking directly through the ResortsandLodges.com website.

Currently, we have four properties offering their availability on our website with Mill House Lodge (Flat Rock, NC) and Winter Clove Inn (Round Top, NY) joining the fold in the past week .  This brings our running total to four properties in four cities with 124 unique accommodations, a great start but still a long way from our goal.

Why Should You Be the Next Property to Join Us?

Online travel agencies (OTAs) have recently dominated the travel landscape, but in doing so have taken away some of the power the suppliers hold with high commission rates ranging from 15 to 25%.  They also have not found a way to make listing your unique vacation rentals cost effective.

Our business model does not revolve around nickel-and-diming travelers and property owners with high commissions and fees, which is why we are offering our online booking and availability at a 3-5% commission.

We want to showcase your unique lodges, cabins, cottages, vacation rentals and more on our website.  The vacation rental industry continues to grow with nearly $55 billion in annual revenue.  Despite this overwhelming number, the market penetration in this area of the travel landscape is somewhere around five percent.   Adding your vacation rentals to the ResortsandLodges.com database will increase your visibility thanks to our nearly 10 million annual travelers, and it will give you the opportunity to sell your availability at a lower commission price.

What Are Your Next Steps?

If you already have a business listing on ResortsandLodges.com, contacting your account manager is the next step to getting your availability online.  If you do not have a business listing with us at this time, head to our Marketing Center and get listed for as little as $20 per month!

Do not fall behind your competitors!  Make today the day you decide to upload your availability at ResortsandLodges.com!

Online Booking Now Available with RALBook

breakingnews

The future is now at ResortsandLodges.com.

We are excited to announce the release of RALBook, a brand new product that will offer our nearly 10 million travelers the opportunity to find availability and book vacation accommodations online.

No longer will travelers be limited to researching and comparing properties on one of the world’s leading leisure travel websites.  Now, we are giving travelers the opportunity to book amazing and unique accommodations, including vacation rentals, cottages, cabins, lodges and more directly at ResortsandLodges.com.

Good Ol’ Days Family Resort, located in Brainerd, Minn., is officially the first property to list their availability online.  This four-season resort located in the heart of the Brainerd Lakes Region boasts 10 new cottages and an eight-unit lodge, which will all be available to book directly on our website.

Adding to the excitement of the day, Willow Point Resort, in Buchanan Dam, Texas, became the second property to list their availability on ResortsandLodges.com.  The resort, located in the heart of the Texas Hill Country Region, features 23 cabins that can now be booked directly on our website.

This brings the total number of unique accommodations with online booking and availability at ResortsandLodges.com to 41, and that number is expected to grow as the calendar turns to February.

“This is a monumental step for us,” said CEO Ryan Bailey regarding Friday’s big news.  “We are building technology solutions that help bring together these millions of fragmented rentals into one marketplace – ResortsandLodges.com.  We are currently in the process of integrating with partners which will give us access to an astounding 12,483 properties with over 936,225 rooms and rentals.”

Banner Ads – The Ripple Effect

Nobody clicks on banner ads anymore. Independent research shows that a decent banner ad will yield only 1 click per 1,000 impressions. That means if you blow through your marketing budget buying 1 Million impressions, you are still only going to get 1,000 clicks to your site. So banner ads are a waste of time, resources and money, right? Not so fast. Say hello to View Thru Booking.

The concept behind a view thru booking is simple: just because someone does not click on you banner, does not mean they did not see it. View thru booking then, is the measurement of bookings that come from an online shopper simply seeing your banner.

How it Works: Let’s say company A runs a banner ad on website 123. A user in turn views this ad but does not click on it. Two weeks later, that same user returns to book a flight, hotel stay, etc. Using view through tracking, company A would know that the booking was made by a traveler from website 123.

How to Set It Up: Start by asking your advertising partners to track view thru bookings for you. From here, simply place their tracking code from their ad server on your confirmation page before the campaign goes live. Scatter your banner ads across various sites (staying in the guardrails of your demographic) and monitor your ROI.

To read the full article, click here.

Content Discovery at Heart of the Latest Update to ResortsandLodges.com

ResortsandLodges.com, an industry leader in resort and lodge destination travel, is releasing its final major product update of 2012.  The updates are aimed towards improved user experience, content discovery and a better, more personal shopping experience.

ResortsandLodges.com provides detailed destination content, property information, photos, videos, consumer reviews, social feeds, pricing and more to travelers via robust property profile pages.  What do you get with the updates? The updates create a personal effect, throwing you into the property with additional content discovery, and location based recommendations.

“Our core value is to deliver memorable experiences.  What we’ve accomplished with this innovation, we feel, is created the most extensive, informational and media rich guide to properties in leisure travel destinations,” said Ryan Bailey, President of ResortsandLodges.com.

In addition to enhanced content discovery and property profiles, you can now filter your search results using keywords, sort photos by category and view deals and packages specific to your request, all creating a faster, more efficient user experience.

To learn more about these features, click the link below.

Focus on Conversion
Property contact details have been moved to the center of the viewer heat map t0 increase direct web-site visits, phone calls and inquiries.

Quick Request Form
Group and transient email request form brought to front of property page to enhance user experience and increase inbound leads.

Sell Your Experience
Provide potential guests with relevant content based on travel preference, i.e. deals, packages, articles, top 10’s, photos, videos and reviews, all in one dynamic property profile.

Enhanced Photo and Video Player

With a focus on user experience, the photo and video player has been recreated to show relevant media based on user preference. The new player also increases site performance and encourages social collaboration.

Increasing Your Reach
Based on user demand, featured properties will now be seen on locational lodging widgets within a 25 mile radius, increasing your exposure to thousands of additional and potential customers.

ResortsandLodges.com Ready to Challenge Market for Social Travel Supremacy

Online travel pioneers set to release major social update to highly utilized travel research and planning site.

Minneapolis, MN., July 10, 2012   ResortsandLodges.com, a leading world Resort and Lodge destination travel website, today announced it will release its first major update of 2012.  Since 2003, more than 50 Million people have utilized the site to plan and book more than an estimated $1 Billion in room nights direct at Resorts, Hotels, Inns, Bed & Breakfasts and Vacation Rentals listed on ResortsandLodges.com, throughout North America, Mexico and the Caribbean.

There are over 200 individual updates being released by ResortsandLodges.com to the 14 year old leading leisure transient and leisure group travel site.  The development started in late November 2011 and has become the largest, most ambitious release in the company’s history.  Most notably, the next generation travel site will offer its millions of travelers new and easy social layers to connect, share, and enhance their shopping experience like never before.

“Being in the travel space for over 10 years we have seen online travelers demand for information grow leaps and bounds.  There are very few sites that offer the consumer the full experience from initial inspiration, to consumption to sharing.  As a leader in our space, we wanted to offer our loyal audience the perfect travel site,” said Charles Bailey, CEO of TravelNet Solutions, owners of ResortsandLodges.com.

Facebook created an ecosystem around the concept of the “like button”.  ResortsandLodges.com is creating an ecosystem around two primary buttons that span all content across the site.

“We feel “Been Here” and “Wanna Go” are going to be key drivers in our travel planning ecosystem; discover, research, plan, view sharing, book, and finally sharing their own memorable experiences. When someone shares their past travel experiences or future travel plans with their friends and family via the “been here” and “want to go” buttons, coupled with reviews and photos, it will help provide a cleaner, more streamlined, and relatable experience for today’s demanding online traveler,” said Ryan Bailey, President of TravelNet Solutions and ResortsandLodges.com.

Some of the more visible updates include:

Site wide search capability
Customized Location Based Navigation
Dynamic, Filterable Map View
‘Been Here’ and ‘Want To Go’ Button Integration
15 Listings per Accommodation Page (Up from 10 Previously)
Social Recommendations
MySpot Profiles
Badge and Traveler Ranking system
Top 10 Editorial Re-design
Personalized Travel Guides
Re-engineered Travel Inquiry Forms
New property Landing Pages
Social News Feeds in Property Pages
More Visible Direct Website Buttons
Retooled Destination Guides
11 Million New Restaurant Listings
5 Million New Attraction Listings
Dedicated Meeting Lodging Directory
Dedicated Wedding Lodging Directory
Dedicated Family Reunion Lodging Directory
Travel QA
Travel Forums
New Photo Property Photo Galleries
New Filterable Search Options
Trip Planner
Social Recommendation Engine
New Review Engine
Group, Wedding and Meeting Spec Guides
New Landing Page Mapping
Full Site Re-design

“We have an A+ leadership team.  Our vision has always been to build the perfect travel site and the people in our company continue to strive and reach for this goal.  We’ve really transformed our company over the last 12 months and are genuinely excited about the new technology.  It’s a remarkable time to be at ResortsandLodges.com,” continued Charles Bailey.

About ResortsandLodges.com

ResortsandLodges.com® is the most comprehensive online resource for resort and lodge vacations worldwide, serving more than ten million leisure, group and corporate travelers each year. The site provides travelers direct access to original content, colorful photography and high-quality video for resorts, lodges, hotels, motels, inns, bed and breakfasts, ranches, vacation rentals and more. Our easy to use visual maps and filters allow Users to quickly find the information they are looking for when researching, planning and booking their resort and lodge vacations. Founded in 1998, we were one of the first major leisure travel directories established on the Internet. Over the years we have received many awards and accolades for our Web design, outstanding usability, fast page loading speeds, and skillful information display.

Most recently, ResortsandLodges.com® won the WebAward for excellence in Web site design and development from the Web Marketing Association (WMA). We were chosen from among 2,400 entries from more than 40 countries during the WMA’s annual WebAward competition.

TravelNet Solutions Adds Vacation Rental Directory to ResortsandLodges.com

TravelNet Solutions, Inc.  Adds Vacation Rentals Directory to ResortsandLodges.com

TravelNet Solutions, Inc. parent company of ResortsandLodges.com and a leader in providing complete marketing solutions for the hospitality industry, is pleased to announce a new vacation rentals directory on ResortsandLodges.com.

Cottage Grove, MN – June 22, 2011In response to requests from several clients, as well as millions of travelers, TravelNet Solutions has added a vacation rentals directory to ResortsandLodges.com. Now, in addition to overall resort and lodge listings, companies and private rental homeowners will have the opportunity to showcase their rental properties individually and inexpensively to ResortsandLodges.com’s global audience.

“ResortsandLodges.com strives to be the best tool for travelers to plan their vacations, as well as the best platform for vacation property owners to connect with those travelers. This new vacation rentals directory will give homeowners and travelers alike the chance to find thousands of destinations across the globe on one familiar, trusted source,” President and Co-Founder Ryan Bailey said.

The vacation rental industry has seen a considerable boom in recent years, both for property owners and travelers. According to a recent survey by HomeAway.com, more than 6 million vacation properties were being rented out to travelers in the U.S. and Europe, generating over $85 billion in income in 2010. HomeAway also reports that 81 percent of people traveling this summer are traveling for pleasure, and of that 81 percent, 68 percent are choosing vacation rentals.

“I am thrilled to see that ResortsandLodges are expanding to vacation rentals. They are an important part of the tourism sector, and I’m excited to be a part of it from the beginning,” Shari Goldstein, President at Carolina Mornings Realty, said. “We get a lot of traffic from ResortsandLodges.com, and I think the new directory and their powerful SEO will drive us even more traffic and prove to be very financially productive.”

Property owners interested in learning more about listing their vacation rentals on ResortsandLodges.com can contact http://www.resortsandlodges.com/con-cms/contact-us/sales/.

About TravelNet Solutions, Inc:

TravelNet Solutions’ strong success has been more than a decade in the making. A first generation travel vertical site originally founded in 1998 was ResortsandLodges.com which would be the vehicle for tremendous growth in the following years.

Built with a grant from NASA, Michigan State University, & Polyphasic – ResortsandLodges.com was a early test vehicle to a global content management system and a new friend to the world wide web. The site quickly gained popularity with millions of consumers and thousands of advertisers.

With exciting data at it’s fingertips we would begin a tremendous transition in 2004 – from a single travel vertical site to a diversified, platform company that would scale much larger. Looking ahead, TravelNet Solutions plans to pursue top talent and infrastructure that offers a significant growth strategy for it’s audience, advertisers, investors and revenues.