Serious & Simple – Would you cancel your online marketing ads based off Clicks, Impressions, Online Bookings, and/or “I asked my customers how they found us”?
If so, please take a look at this case study with a 78 room property that shows how important isolating where your calls are generated from is.
Before canceling your online advertisements, you may want to ask yourself these questions:
1. Do the majority of your bookings (transient & group) purchase through the telephone? Yes, everyone researches online – however, thousands of properties we work with at ResortsandLodges.com see a majority of their leisure travel & group sales confirmed via the telephone.
2. Do you renew advertising campaigns just based off of clicks to your web site?
3. Do you renew your advertising campaigns just based off online booking sales?
FACT: We have seen a resort consider canceling an online ad campaign that generated only $250.00 in online sales. However, they were able to see the broader picture once they implemented our FREE tracking application and began tracking the calls – they were able to validate over $14,000 in sales through the telephone. Typically, we see hundreds of properties each year consider canceling because they only look at online booking sales. The truth of the matter is, that next phone call could be a $10,000 wedding booking, $3,000 family reunion booking, or a $1,400 week stay at your property.
Because the majority of sales are still generated through the telephone, we highly recommend tracking those sales through a simple call tracking application that can be implemented within hours.
I encourage you to speak with your business consultant at ResortsandLodges.com – VEMGlobal to clarify the call tracking process and how you can get it implemented immediately. It is FREE. The results are quite amazing and, as you will see in the example below, this can mean seeing the difference in tens of thousands of dollars in sales. That is a tremendous difference in call volume — from only 18 tracked calls in 1 month to over 120.
Why not promote them on ResortsandLodges.com as well?
A great addition to any ResortandLodges.com campaign is the Vacation Package. As a resort/hotel property, it’s always important to present the value your property has to offer potential guests. One of the most efficient and cost effective ways to do this is offering packages. And ResortsandLodges.com offers specific geo-targeted packages section on our site! Keep your property’s offerings fresh and new – an all inclusive spring break package or a fall golf package for two. Manage your package for the entire length of your campaign.
Fact: A tile banner on ResortsandLodges.com brings on average 150-200 clicks a month directly to your website. Known as direct traffic, these clicks are sent straight to your website. The more clicks per month, the greater return on your investment.
If not, consider this: According to a recent Google and PhoCusWright, Inc. study, 80% of travelers look for Special Offers or Promotions on a destination website. Not surprising in today’s economy. Consider how accessible and appealing specials are to the high volume of internet users researching travel destinations.