Category Archives: Search Engine Optimzation

Hotel How To – Content

The importance of content in the hospitality industry cannot be stressed enough. “Content is king,” as the saying goes is holding truer everyday. With that in mind, it is important to remember that while the look and feel of a hotel website grabs a viewers attention, it is the body, the content that leads them to making a yes or no decision when deciding if they are going to stay at your property. Rich, original and engaging content is the key factor in getting that traveler to book at your hotel.

A hotel website is crucial for providing information to potential guests, and for search engine optimization (SEO). Because search engine bots crawl and index content to provide in results pages, your content becomes that much more important. You can manipulate your content to attract certain guests based on their searches.

There are a handful of major no-no’s and a laundry-list of do’s when it comes to hotel website content – here are a couple.

Dont’s

1. Duplicate Website Content – Simply put, search engines hate duplicate content. During scans for information, search engines pick their proverbial brains to produce content that is unique to a search. If a website contains one or more pages of duplicate content, the search engine removes those pages from the list of search results. Be mindful of what is on each page of your website to avoid this from happening.

2. Official and Unofficial Page Content – A common pitfall of hotel websites is the separation between official and unofficial content. Official content is content that has been approved (and often times internally created) by the property for use across multiple platforms. Unofficial content is content such as a review post, Facebook mention or anything else that has been composed by someone not affiliated with the property – user generated content. The bigger the gap between these two categories, the less credible a property looks. It is critical to be on the same page as your guests…monitor what they are saying about you at all times and be sure that your content is saying the same thing.

Do’s

1. Keyword Research – Keywords are where it all begins. Quality research about keywords that define your demographic and traveler audience is the jump-off point to creating quality content that will let your travelers easily discover you in their searches.

2. Maintain a Consistent Voice – One of the more common errors in producing quality website content is the habit of jumping between voices – Past, present and future tense. To create the highest quality content means to stick to one voice. That voice is up to you and your team, just be certain that it remains the same across all platforms – website content, social media content, press releases, etc.

To read the full article and to get more useful information about generating quality content, click here.

ResortsandLodges.com & Your Link Building Strategy

ResortsandLodges.com – More value than just bookings. Your Link Building Strategy: Why do you want a link from the one of the largest leisure sites in the World? By receiving a pure link from ResortsandLodges.com it can help you rank higher in the search engines. We give you multiple links (authoritative links) direct to your site to increase your link popularity.

We at ResortsandLodges.com know the importance to your link building strategy. We help you create great useful content that inspires and influences today’s online traveler. In conjunction with this informative content we deep link the content to the necessary pages on your website to help those pages gain more prominence on the search engines. (Golf content links to your golf content. Wedding content links to your wedding content, etc.)

Google Webmaster Tools on link popularity =
Your site’s ranking in Google search results is partly based on analysis of those sites that link to you. The quantity, quality, and relevance of links count towards your rating. The sites that link to you can provide context about the subject matter of your site, and can indicate its quality and popularity. The best way to get other sites to create relevant links to yours is to create unique, relevant content that can quickly gain popularity in the Internet community. The more useful content you have, the greater the chances someone else will find that content valuable to their readers and link to it. Before making any single decision, you should ask yourself the question: Is this going to be beneficial for my page’s visitors? It is not only the number of links you have pointing to your site that matters, but also the quality and relevance of those links. Creating good content pays off: Links are usually editorial votes given by choice, and the buzzing blogger community can be an excellent place to generate interest.

Top Search Engine Experts on link popularity = http://searchengineland.com/the-ultimate-guide-to-enterprise-seo-25-things-to-know-before-you-take-the-plunge-109771 – If you have read anything of mine over the last decade, it probably started with something like, “I’d sell my own mother for a link.”  High quality links still move the needle on Organic Search more than anything else and do not let anyone suggest any differently. In fact, that in and of itself is a pretty good litmus test to see if someone is competent enough to lead your SEO campaign. If they tell you they ranked their last client in a competitive category with great content, no link building, and a herd of unicorns, hit eject! That said, and if you will recall the beginning of this article, you likely do not need a serious linkbuilder for an Enterprise SEO campaign. You are already the big dog. For you, the most important link decisions will likely be how to distribute your already impressive site authority deep throughout your site’s architecture so the entire of corpus of content is competitive.

Top Five Ways to Optimize Your Website

Websites are only as good as their search engine ranking. The lower the rank, the less your site will get visited. And the fewer visitors, the less business you gain. Instead of wasting your money on a website that sinks to the bottom, implement these top five ways to optimize your website.

1. Have a unique and keyword-friendly title tag for each page of your website. This is huge – search engines tend to put more weight on title tags, since they’re the first clue to what your website is all about (both to web crawlers and your viewers). Placing a unique title tag on each page shows that each page is valuable enough to stand on its own.

Read the other four ways to optimize your website at the VEM Global™ blog.

The Basics of Search Engine Marketing

If you’ve been around the travel industry in the past few years, you know that travelers are increasingly going online to research their vacations. A search engine is one of the most popular places to start that research – this is why Search Engine Marketing is so important. And with the millions of results that are being displayed from most searches, it’s even more important to ensure your website is coming up in the top of the results.

Learn more about Search Engine Marketing – in this Search Engine Marketing Basics article.

Four Easy Ways to Get Your Website Noticed

You might have a great resort website – design is spot-on, the content well-written, the photos highly pixilated – but viewer-friendly isn’t the same as search-engine-friendly. Luckily, search engines have a variety of ranking factors, many of which only require a quick tweak to content or design. So before you start reaching in your wallet, try these four simple ways to naturally help your website’s search engine ranking.

Read the full article at the VEM Global™ blog.

The Importance of a Well Optimized Website

Have you ever thought of your property’s website as a “storefront” to get people to “walk in the front door” and book? We certainly do here at VEM Global™ and ResortsandLodges. Working within the travel industry it is extremely important to ensure that your website is optimized for the search engines as more and more consumers are researching online. Simply put: having a well optimized website can increase your marketing effectiveness. With search engines like Google having over 200 ranking factors they consider when organizing search results, here is an article from the VEM Global™ blog giving the top 5 search engine ranking factors to pay attention to when optimizing your property’s “storefront.”

Get the full story on the importance of a well optimized website here.

Website Grader by HubSpot

Do you know your website’s ‘grade’? Hubspot offers a free SEO service – Website Grader – which gives you an automated evaluation of your website and allows you to compare it to others, i.e. your competitors.

Why is understanding the performance of your website important? If you are familiar with SEO (Search Engine Optimization), you understand that optimizing your website to show up “organically” – at the top of a search engine – is like free advertising. Website Grader evaluates your website based on search engine algorithms, and it breaks down the results so you can decipher what pieces need improvement. (A good article on search engine algorithms can be found from this SearchEngineWatch.com article.)

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SEO – Start with Keywords

Search Engine Optimization: If you have a website you’re sure to have SEO on your radar, but have you really gotten into why it’s so important? Let’s start with some key facts brought to you by EcomBuffet.com:

• More than 8 out of 10 Internet users look on search engines to find

information and the products or services they want to buy.

• Pay-per-click (PPC) costs are rising (over 37% higher from last year

to this year Q1).

• 63% of the top natural (organic) listings get click throughs.

• Natural (organic) search results convert 30% higher than PPC.

• 11.8% of Google traffic will click on a site in the second page of

results.

While Google currently has about 200 factors in their algorithms that determine what placement your site will show up in within search results, in this post I want to start with keywords and the components you need to think about when writing content to improve your website’s search engine rankings.

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