VRMA recently released its Q2 Vacation Rental Industry Trends for 2014, which focused on two new industry trends, as well as some nuances on trends already observed.
This was one of the new trends discussed in the quarterly review, but is certainly not a new concept in this segment of the hospitality industry. HomeAway and TripAdvisor have been buying up smaller companies in the vacation rental space for years. Their appetite for acquisitions is so insatiable that each company has its own page on Crunchbase dedicated to the topic. Continue reading
As vacation rentals continue to grow as a vital segment of the travel and hospitality industries, it is important to gauge the feelings of rental owners and managers with regard to listing sites, that make it possible to showcase their properties to millions of travelers around the world.
In this vain, NeedMoreRentals.com carried out one of the largest independent surveys of holiday/vacation rental owners and managers relating to their use of popular listings sites. The company surveyed 684 respondents in 47 countries. Here are some of the finding from ‘Listings Sites – The Good, The Bad & The Ugly’.
Which listing sites are used by survey respondents?
- A total of 102 listing sites were noted for marketing their properties.
- The leading sites by overall numbers were HomeAway.com, VRBO, Airbnb, FlipKey, HolidayLettings, Booking.com, OwnersDirect, HomeAwayUK and House Trip.
On which sites do advertisers not complete listings and why?
- The leading sites for incomplete listings are Airbnb, HomeAway, OnlyApartments, Booking.com, HouseTrip and Wimdu.
- The main reasons for unfinished listings are that they are time-consuming, can be complicated, they are not free, they do not integrate with an owners calendar, and there is no help to list multiple properties.
What are the biggest concerns about listing sites?
- The most common concerns owners and managers have with listing sites are spiraling cost, lack of enquiries, hidden guest details, payment not being received until after the guests’ arrival, and the listing process being too time-consuming.
To learn which listing sites provide the best level of customer service, produce the most leads, and which sites are not recommended for vacation rental owners and managers, click here.
Today, communication with your guests when they are on the road (and spending the most) is not just commonplace, but essential. It is estimated that in 2014, 40% of leisure travelers and 36% of business travelers use mobile search engines to find hotels, and 58% of spending on travel is done once the travelers has left home.
By the end of 2016, there will be more online searches on mobile than on traditional desktops. People now treat mobile devices as extensions of themselves, communicating with friends, family, companies and brand whenever and however they choose. Continue reading
The travel industry is notorious for hiring within the industry when it comes to filling top jobs, often promoting from within or from a rival company.
So when Accor, one of the world’s leading hotel operators, decided to hire Vivek Badrinath as its deputy CEO earlier this year, it raised a few eyebrows. Many industry experts were intrigued to know what the senior executive from the world of mobile phone networks would make of a sector as fragmented and complicated as hotels.
Badrinath was speaking last week at the PhoCusWright Europe event in Dublin, Ireland, showing how some of his digital expertise could be applied to a diverse (in terms of brands) and, essentially, human-led corner of the industry.
Badrinath discussed some interesting ideas about how the classic hotel chain should be positioned to cater for the digitally savvy – and mobile-wielding – traveler. He also gave event attendees his Nine Commandments of the Digital World for his new company.
Tnooz broke Accor’s nine commandments down, and gave some insight as to how they apply to hoteliers and property managers around the world. Here is a small sampling: Continue reading
Travel and hospitality industry experts are always looking for a developing demographic whose attention they feel it is important to attract. Marriott Hotels is hoping to accomplish this with their most recent social media campaign #LoveTravels.
The effort is a collaboration between Marriott Creative Agency and photographer Braden Summers featuring LGBT celebrities like Brooklyn Nets center Jason Collins and fashion model Geena Rocero.
This campaign is part of Marriott’s new LGBT social media and marketing campaign and seeks to “share exclusive and powerful images celebrating inclusion.” The images featured in the campaign will be displayed as building wraps at six hotels in Washington D.C., a series of print ads in LGBT media, an online portrait gallery and display ads in cities throughout the country.
“Braden’s work so beautifully illustrates the inclusiveness and equality that we embrace,” said Kristine Friend, a senior marketing director at Marriott. “We are committed to ensuring that all of our guests feel comfortable at all of our hotels and are proud to stay with Marriott.”
“#LoveTravels is a universal theme we believe is shared by all cultures and communities and truly represents our company’s philosophy and values. We also want to encourage our guests and travelers around the world to share their own journey and story through #LoveTravels @MarriottIntl,” added Friend.
“We see #Love Travels as a universal, multicultural theme that appeals to communities throughout the world, resonating with consumers around the globe and especially with Millennials and next generation travelers who value inclusiveness,” Karin Timpone, Marriott’s global marketing officer said in a statement.
The campaign’s release coincides with Pride events in Washington, San Francisco and New York City.
To learn more about Marritt’s featured destinations and information for LGBT travelers, click here.
After a brutal winter and a bad case of cabin fever, it looks like Americans are ready to hit the road this summer. Adobe Digital Index’s (ADI) “Travel 2014 Report” predicts that online travel bookings will reach $61 billion between Memorial Day and Labor Day, a 15% increase year-over-year.
The report is built on consumer data from Adobe Analytics brand sites from 2012 to 2014, and the sample information involved includes more than 33 billion visits to 1,300 branded travel websites.
ADI found that smartphone bookings are up a whopping 121% since January 2013. During the same period, bookings via gaming consoles are up 60%, and tablet bookings are up 48%.
“Travel companies – online travel agencies, airlines, hotels – have done a much better job of extending the booking capability of their mobile applications and making their websites more mobile-friendly, which is increasing the amount of online bookings,” said Tamara Gaffney, principal analyst at ADI.
Despite the growth of mobile devices within the travel industry, the PC still has the largest share of online bookings, taking in 86% of the share. Tablets have the largest share of mobile-device bookings, at just 10%.
To read more about the more summer booking trends, and to read the full ADI Travel 2014 Report, click here.
While some experts ponder whether Google is ready to make an even bigger splash in the travel industry, a recent eMarketer study highlighted a big reason why the search engine giant is content with its current role. Digital ad spending by the US travel industry will reach $4.15 billion in 2014, a sharp increase over 2013’s numbers ($3.42 billion) that reflects the improving health of the overall US economy and rising profits in the industry. Continue reading
The hospitality and travel industries have always been ahead of the game when incorporating new technology into their day-to-day operations, and now some of these brands appear to be ready to hop on board with Google Glass.
OpenTable, TripIt, and foursquare have all rolled out efforts for Google Glass, highlighting the role that utility plays for marketing developing wearable initiatives. All three companies have been added to MyGlass, which is a portal that houses all of the apps found on the Glass devices.
“Glass presents an exciting opportunity to think about how traveling should work,” said Amy Jackson, director of public relations at TripIt, San Francisco.
Jackson also discussed some predicaments during the travel experience – having to carry multiple bags, pulling out a boarding pass, and moving through line after line – where having something to guide travelers through their trip, without requiring them to reach into a pocket or bag would be incredibly helpful.
What Will These Apps do to Help Travelers?
Synching up a TripIt account to the device pushes travel information to Google Glasses so that consumers can view their travel information quickly. The app refreshes Google Now content as well so that a traveler’s information is all in one place. It is also able to pull in car rental, hotel and travel reservations once a consumer has landed.
The foursquare app leverages location to let consumers view a list of nearby places at which then can check in.
OpenTable is tapping Google Glass to trigger last-minute restaurant reservations. Via the app, consumers can view a list of nearby restaurants at which they can make a reservation. Making restaurant reservations and reading reviews continue to be some of the most popular features that consumers are accessing on smartphones, making the switch to Google Glass a logical choice for OpenTable.
To read the full article on Mobile Commerce Daily, click here.