The travel industry is notorious for hiring within the industry when it comes to filling top jobs, often promoting from within or from a rival company.
So when Accor, one of the world’s leading hotel operators, decided to hire Vivek Badrinath as its deputy CEO earlier this year, it raised a few eyebrows. Many industry experts were intrigued to know what the senior executive from the world of mobile phone networks would make of a sector as fragmented and complicated as hotels.
Badrinath was speaking last week at the PhoCusWright Europe event in Dublin, Ireland, showing how some of his digital expertise could be applied to a diverse (in terms of brands) and, essentially, human-led corner of the industry.
Badrinath discussed some interesting ideas about how the classic hotel chain should be positioned to cater for the digitally savvy – and mobile-wielding – traveler. He also gave event attendees his Nine Commandments of the Digital World for his new company.
Tnooz broke Accor’s nine commandments down, and gave some insight as to how they apply to hoteliers and property managers around the world. Here is a small sampling: Continue reading