Be Different in 2013

In the ultra competitive, evolving and often times predictable place of hospitality marketing/advertising, hotel marketers are despearte for solutions that separate them from the competition. Really, what sets one hotel ad apart from another? Separating yourself from the property down the street, while challenging, is not as daunting as it may seem.

The colossal changes in how hotels market in 2013, from blog posts to responsive website designs, can seem like a lot to take on. So, when examining your marketing strategy this year, keep in mind these 7 simple tips to one-up the competition and ease the panic:

1. Invest in Specialized Channels

2. Showcase Your Hotel Online

3. Customize the Experience

4. Differentiate on Booking Packages

5. Reward Loyalty

6. Market Directly to Customers

7. Leverage Social Media

Original article found on hotelmarketing.com. Content credited to Guestcentric. To read the full article, click here.

Florida, Mexico, California Round Out Popular 2012-2013 Winter Travel Destinations

All-Inclusive travel continues to shine with more than 250,000 trips planned on ResortsandLodges.com between Thanksgiving and January 31st.

Resortsandlodges.com, a leading leisure travel website is releasing its Top North America travel trends for Winter 2012-2013. 1.3 Million travelers used the popular website to plan winter escapes over this time period.  Resortsandlodges.com has analyzed this data to determine the most popular All Inclusive Winter travel destinations in North America.

“The changes we have seen year over year in the All Inclusive market are somewhat shocking. Requests for all inclusive packages are down 30% in the U.S. and Canada, but have jumped 40% in Mexico. This gives us some indication that the All Inclusive market is underserved in the States.  As we dug deeper into that data we found there are currently only 7 properties in Florida with an “All Inclusive” tag attached to their offers, compare that to the 69,000 specific searches for this type of travel in the region, and what you are left with is an indication that travelers are choosing to explore Mexico and elsehwere where Resorts and Hotels offer these packages.” said Ryan Bailey, President of ResortsandLodges.com

Each year, Resortsandlodges.com helps millions of travelers plan their winter get-aways with a variety of both expert and user-generated content, including: Top 10’s, Travel Guides, Consumer Reviews, Photos, Trip Plans and Property and Destination Videos.

Beat the Cold: Top 5 Most Popular Winter All Inclusive Destination Searches on  ResortsandLodges.com

1. Florida All Inclusive

- 69,071 Searches

2. Mexico All Inclusive

- 41,218 Searches

3. California All Inclusive

- 33,433 Searches

4. Texas

- 26,200 Searches

5. North Carolina All Inclusive

- 21,540 Searches

Marketers Budget More For Email, Mobile, and Social in 2013

Fire up the cell phones, 2013 is headed in an “on the go” direction according to recent independent research. A study conducted by StrongMail yielded what we all already know to be true: Mobile marketing and social media are on the rise. In fact, of the one-thousand companies surveyed, 56% said they plan to increase the budget for email and mobile-based marketing, while 52% of companies are planning on investing more into the outreach of social media.

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Content Discovery at Heart of the Latest Update to ResortsandLodges.com

ResortsandLodges.com, an industry leader in resort and lodge destination travel, is releasing its final major product update of 2012.  The updates are aimed towards improved user experience, content discovery and a better, more personal shopping experience.

ResortsandLodges.com provides detailed destination content, property information, photos, videos, consumer reviews, social feeds, pricing and more to travelers via robust property profile pages.  What do you get with the updates? The updates create a personal effect, throwing you into the property with additional content discovery, and location based recommendations.

“Our core value is to deliver memorable experiences.  What we’ve accomplished with this innovation, we feel, is created the most extensive, informational and media rich guide to properties in leisure travel destinations,” said Ryan Bailey, President of ResortsandLodges.com.

In addition to enhanced content discovery and property profiles, you can now filter your search results using keywords, sort photos by category and view deals and packages specific to your request, all creating a faster, more efficient user experience.

To learn more about these features, click the link below.

Focus on Conversion
Property contact details have been moved to the center of the viewer heat map t0 increase direct web-site visits, phone calls and inquiries.

Quick Request Form
Group and transient email request form brought to front of property page to enhance user experience and increase inbound leads.

Sell Your Experience
Provide potential guests with relevant content based on travel preference, i.e. deals, packages, articles, top 10’s, photos, videos and reviews, all in one dynamic property profile.

Enhanced Photo and Video Player

With a focus on user experience, the photo and video player has been recreated to show relevant media based on user preference. The new player also increases site performance and encourages social collaboration.

Increasing Your Reach
Based on user demand, featured properties will now be seen on locational lodging widgets within a 25 mile radius, increasing your exposure to thousands of additional and potential customers.

Summer Recap: 2 Million Summer Trips Researched and Planned on ResortsandLodges.com in 2012

Popular destinations include well known summer hot spots and several unique up and coming destinations.

Minneapolis, MN., August 30, 2012   ResortsandLodges.com, a leading world Resort and Lodge destination travel website, today announced its recap of summer 2012 travel based on traffic statistics from Google analytics and Phonalytics, the travel website’s premier phone analytics platform. Traffic and trends were tracked from May 1st through August 28th of this year, across 265,000 pages of destination and lodging content, Top 10’s, travel articles, as well as vacation deals and packages from more than 2.6 million unique visitors and 13 million page views.  In addition, ResortsandLodges.com started tracking several new metrics after the July 2012 release of the new social layer on ResortsandLodges.com.  Since July 10th, members and travelers on ResortsandLodges.com have shared over 90,000 places they have been, more than 80,000 places they want to visit and have created 144,000 trip plans using the new trip plan feature launched with the 4th generation release – producing, on average, more than 6,280 social engagements per day.

“This has really been a banner year for ResortsandLodges.com.  The level of search and engagement from our community of travelers has been phenomenal.  We take pride in having a very unique proposition for travelers; we do not merely highlight the same hotels, with the standard rates, you see on every Online Travel Site.  We do our best to offer our members and subscribers the most unique blend of quality Resorts, Lodges, Hotels and Vacation Rentals and people have really responded,” said Ryan Bailey, President of Resortsandlodges.com.

Recently, several prominent hospitality companies have come out with research that suggests domestic leisure travel is close to pre-recession levels.  With this in mind, here were some of the popular 2012 summer destinations according to travelers on ResortsandLodges.com.

10 Popular Summer 2012 Destinations

  1. Poconos, Pennsylvania USA
  2. Hill Country, Texas USA
  3. Lake of the Ozarks, Missouri USA
  4. Adirondacks, New York USA
  5. San Diego, California USA
  6. Brainerd, Minnesota USA
  7. Muskoka, Ontario Canada
  8. North Carolina Coast, North Carolina USA
  9. Traverse City, Michigan USA
  10. Banff, Alberta Canada

About ResortsandLodges.com

ResortsandLodges.com® is the most comprehensive online resource for resort and lodge vacations worldwide, serving more than ten million leisure, group and corporate travelers each year. The site provides travelers direct access to original content, colorful photography and high-quality video for resorts, lodges, hotels, motels, inns, bed and breakfasts, ranches, vacation rentals and more. Our easy to use visual maps and filters allow Users to quickly find the information they are looking for when researching, planning and booking their resort and lodge vacations. Founded in 1998, we were one of the first major leisure travel directories established on the Internet. Over the years we have received many awards and accolades for our Web design, outstanding usability, fast page loading speeds, and skillful information display.

Most recently, ResortsandLodges.com® won the WebAward for excellence in Web site design and development from the Web Marketing Association (WMA). We were chosen from among 2,400 entries from more than 40 countries during the WMA’s annual WebAward competition.

ResortsandLodges.com & Your Link Building Strategy

ResortsandLodges.com – More value than just bookings. Your Link Building Strategy: Why do you want a link from the one of the largest leisure sites in the World? By receiving a pure link from ResortsandLodges.com it can help you rank higher in the search engines. We give you multiple links (authoritative links) direct to your site to increase your link popularity.

We at ResortsandLodges.com know the importance to your link building strategy. We help you create great useful content that inspires and influences today’s online traveler. In conjunction with this informative content we deep link the content to the necessary pages on your website to help those pages gain more prominence on the search engines. (Golf content links to your golf content. Wedding content links to your wedding content, etc.)

Google Webmaster Tools on link popularity =
Your site’s ranking in Google search results is partly based on analysis of those sites that link to you. The quantity, quality, and relevance of links count towards your rating. The sites that link to you can provide context about the subject matter of your site, and can indicate its quality and popularity. The best way to get other sites to create relevant links to yours is to create unique, relevant content that can quickly gain popularity in the Internet community. The more useful content you have, the greater the chances someone else will find that content valuable to their readers and link to it. Before making any single decision, you should ask yourself the question: Is this going to be beneficial for my page’s visitors? It is not only the number of links you have pointing to your site that matters, but also the quality and relevance of those links. Creating good content pays off: Links are usually editorial votes given by choice, and the buzzing blogger community can be an excellent place to generate interest.

Top Search Engine Experts on link popularity = http://searchengineland.com/the-ultimate-guide-to-enterprise-seo-25-things-to-know-before-you-take-the-plunge-109771 – If you have read anything of mine over the last decade, it probably started with something like, “I’d sell my own mother for a link.”  High quality links still move the needle on Organic Search more than anything else and do not let anyone suggest any differently. In fact, that in and of itself is a pretty good litmus test to see if someone is competent enough to lead your SEO campaign. If they tell you they ranked their last client in a competitive category with great content, no link building, and a herd of unicorns, hit eject! That said, and if you will recall the beginning of this article, you likely do not need a serious linkbuilder for an Enterprise SEO campaign. You are already the big dog. For you, the most important link decisions will likely be how to distribute your already impressive site authority deep throughout your site’s architecture so the entire of corpus of content is competitive.

ResortsandLodges.com Hosted on the San Francisco Radio Show ‘Eat Drink Explore’

Looking for a great deal in the California Wine Country?  Listen to ResortsandLodges.com President, Ryan Bailey, discuss top deals with Randol White from Eat Drink Explore on San Francisco radio.

via EatDrinkExplore.com

A hotel at a winery, special winery tours and tastings, limousine rides, complementary bike rentals for exploring, and a night life scene make this weeks travel deals an exceptional getaway.

Ryan Bailey, co-founder and President of Resorts and Lodges, joined us to discuss California wine country. Resorts and Lodges was one of the first online leisure and travel sites online.

“We work with thousands of different properties across the globe,” Bailey said, “and these four individual deals caught my eye.”

California is home to a great wine industry that makes for travel and leisure destinations.