Top 5 Ways to Use Online Video

A while back I wrote an article on online video and why it’s key for the hospitality industry. Consumers are still engaging with video at staggering levels and travelers can connect with a property through video a lot faster and more easily than browsing through photos. So if you are a resort or hotel owner and have video of your property, are you distributing it on the Web? Here are the Top 5 Ways to Use Online Video – check out the post and see if you have used any of these. They are all extremely beneficial for communicating your property’s brand!

Check out the Top 5 Ways to Use Online Video on the VEM GlobalTM blog!

Clicks vs. Phone Calls-How are you tracking your marketing dollars?

Resort owners, where do you get most of your business from? Chances are you will probably say through the phone.  It’s pretty clear that travelers now researching their vacations online. One question I pose to you, are you still only tracking the clicks to your advertisements or are you ensuring that even the calls are being tracked?

Check out the Clicks vs. Phone Calls blog post on the VEM Global blog to understand the differences between clicks and phone calls.

Best Practices for Effective Web Site Content

Creative web site design is cool, but content reigns. Why should Web readers choose your resort over another resort? As a resort owner, every single point you throw at your readers needs to convince them to read on and act. It’s time to focus on the main component of a truly great web site – content.

As a rule of thumb for web site content writing, throw in a few search engine keywords, a powerful call to action and a unique selling point.

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The Importance of Phone Call Tracking

As a resort or hotel owner you probably know that most travelers research resorts or hotels online but pick up the phone to call and book. Since most travelers are still booking over the phone, VEM Global™ realizes the importance of phone call tracking. We want to make sure all property owners realize the importance of phone call tracking, so we put this post together highlighting the main benefits of this extremely beneficial evaluation tool.

See the benefits of phone call tracking on the VEM Global™ blog!

Two Ways to Get the Most Out of Your Online Ad Campaign

As a marketer in the travel industry you probably realize online marketing can be complex and watching your budget is most likely your first priority. From blogs and social media to online travel agents (OTAs) and directories it can be a challenge to determine the best places to put your brand’s messages – you’re either striving for extremely qualified leads (which save time and money) or you’re looking to generate a higher quantity of leads (giving you more visibility and better branding). In order to bring clarity to what may seem like an infinite amount of opportunities we determined that Vertical Engine Marketing – with both of its approaches – can bring brands in the travel industry great results.

Read the full article on the VEM Global blog.

Web Site Layout Basics

Anyone can launch a web site. Yet, it’s not enough to have a web site anymore. Your web site needs to be good in order to effectively communicate your resort’s information to your audience. How do you know if your web site is effective? There are many components that make a web site good and this series will touch upon the basics of two main components: layouts and content.

Click here to read the full article at VEM Global.com.

Four Easy Ways to Get Your Website Noticed

You might have a great resort website – design is spot-on, the content well-written, the photos highly pixilated – but viewer-friendly isn’t the same as search-engine-friendly. Luckily, search engines have a variety of ranking factors, many of which only require a quick tweak to content or design. So before you start reaching in your wallet, try these four simple ways to naturally help your website’s search engine ranking.

Read the full article at the VEM Global™ blog.

The Importance of a Well Optimized Website

Have you ever thought of your property’s website as a “storefront” to get people to “walk in the front door” and book? We certainly do here at VEM Global™ and ResortsandLodges. Working within the travel industry it is extremely important to ensure that your website is optimized for the search engines as more and more consumers are researching online. Simply put: having a well optimized website can increase your marketing effectiveness. With search engines like Google having over 200 ranking factors they consider when organizing search results, here is an article from the VEM Global™ blog giving the top 5 search engine ranking factors to pay attention to when optimizing your property’s “storefront.”

Get the full story on the importance of a well optimized website here.