Marketers Budget More For Email, Mobile, and Social in 2013

Fire up the cell phones, 2013 is headed in an “on the go” direction according to recent independent research. A study conducted by StrongMail yielded what we all already know to be true: Mobile marketing and social media are on the rise. In fact, of the one-thousand companies surveyed, 56% said they plan to increase the budget for email and mobile-based marketing, while 52% of companies are planning on investing more into the outreach of social media.

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Content Discovery at Heart of the Latest Update to ResortsandLodges.com

ResortsandLodges.com, an industry leader in resort and lodge destination travel, is releasing its final major product update of 2012.  The updates are aimed towards improved user experience, content discovery and a better, more personal shopping experience.

ResortsandLodges.com provides detailed destination content, property information, photos, videos, consumer reviews, social feeds, pricing and more to travelers via robust property profile pages.  What do you get with the updates? The updates create a personal effect, throwing you into the property with additional content discovery, and location based recommendations.

“Our core value is to deliver memorable experiences.  What we’ve accomplished with this innovation, we feel, is created the most extensive, informational and media rich guide to properties in leisure travel destinations,” said Ryan Bailey, President of ResortsandLodges.com.

In addition to enhanced content discovery and property profiles, you can now filter your search results using keywords, sort photos by category and view deals and packages specific to your request, all creating a faster, more efficient user experience.

To learn more about these features, click the link below.

Focus on Conversion
Property contact details have been moved to the center of the viewer heat map t0 increase direct web-site visits, phone calls and inquiries.

Quick Request Form
Group and transient email request form brought to front of property page to enhance user experience and increase inbound leads.

Sell Your Experience
Provide potential guests with relevant content based on travel preference, i.e. deals, packages, articles, top 10’s, photos, videos and reviews, all in one dynamic property profile.

Enhanced Photo and Video Player

With a focus on user experience, the photo and video player has been recreated to show relevant media based on user preference. The new player also increases site performance and encourages social collaboration.

Increasing Your Reach
Based on user demand, featured properties will now be seen on locational lodging widgets within a 25 mile radius, increasing your exposure to thousands of additional and potential customers.

Summer Recap: 2 Million Summer Trips Researched and Planned on ResortsandLodges.com in 2012

Popular destinations include well known summer hot spots and several unique up and coming destinations.

Minneapolis, MN., August 30, 2012   ResortsandLodges.com, a leading world Resort and Lodge destination travel website, today announced its recap of summer 2012 travel based on traffic statistics from Google analytics and Phonalytics, the travel website’s premier phone analytics platform. Traffic and trends were tracked from May 1st through August 28th of this year, across 265,000 pages of destination and lodging content, Top 10’s, travel articles, as well as vacation deals and packages from more than 2.6 million unique visitors and 13 million page views.  In addition, ResortsandLodges.com started tracking several new metrics after the July 2012 release of the new social layer on ResortsandLodges.com.  Since July 10th, members and travelers on ResortsandLodges.com have shared over 90,000 places they have been, more than 80,000 places they want to visit and have created 144,000 trip plans using the new trip plan feature launched with the 4th generation release – producing, on average, more than 6,280 social engagements per day.

“This has really been a banner year for ResortsandLodges.com.  The level of search and engagement from our community of travelers has been phenomenal.  We take pride in having a very unique proposition for travelers; we do not merely highlight the same hotels, with the standard rates, you see on every Online Travel Site.  We do our best to offer our members and subscribers the most unique blend of quality Resorts, Lodges, Hotels and Vacation Rentals and people have really responded,” said Ryan Bailey, President of Resortsandlodges.com.

Recently, several prominent hospitality companies have come out with research that suggests domestic leisure travel is close to pre-recession levels.  With this in mind, here were some of the popular 2012 summer destinations according to travelers on ResortsandLodges.com.

10 Popular Summer 2012 Destinations

  1. Poconos, Pennsylvania USA
  2. Hill Country, Texas USA
  3. Lake of the Ozarks, Missouri USA
  4. Adirondacks, New York USA
  5. San Diego, California USA
  6. Brainerd, Minnesota USA
  7. Muskoka, Ontario Canada
  8. North Carolina Coast, North Carolina USA
  9. Traverse City, Michigan USA
  10. Banff, Alberta Canada

About ResortsandLodges.com

ResortsandLodges.com® is the most comprehensive online resource for resort and lodge vacations worldwide, serving more than ten million leisure, group and corporate travelers each year. The site provides travelers direct access to original content, colorful photography and high-quality video for resorts, lodges, hotels, motels, inns, bed and breakfasts, ranches, vacation rentals and more. Our easy to use visual maps and filters allow Users to quickly find the information they are looking for when researching, planning and booking their resort and lodge vacations. Founded in 1998, we were one of the first major leisure travel directories established on the Internet. Over the years we have received many awards and accolades for our Web design, outstanding usability, fast page loading speeds, and skillful information display.

Most recently, ResortsandLodges.com® won the WebAward for excellence in Web site design and development from the Web Marketing Association (WMA). We were chosen from among 2,400 entries from more than 40 countries during the WMA’s annual WebAward competition.

ResortsandLodges.com & Your Link Building Strategy

ResortsandLodges.com – More value than just bookings. Your Link Building Strategy: Why do you want a link from the one of the largest leisure sites in the World? By receiving a pure link from ResortsandLodges.com it can help you rank higher in the search engines. We give you multiple links (authoritative links) direct to your site to increase your link popularity.

We at ResortsandLodges.com know the importance to your link building strategy. We help you create great useful content that inspires and influences today’s online traveler. In conjunction with this informative content we deep link the content to the necessary pages on your website to help those pages gain more prominence on the search engines. (Golf content links to your golf content. Wedding content links to your wedding content, etc.)

Google Webmaster Tools on link popularity =
Your site’s ranking in Google search results is partly based on analysis of those sites that link to you. The quantity, quality, and relevance of links count towards your rating. The sites that link to you can provide context about the subject matter of your site, and can indicate its quality and popularity. The best way to get other sites to create relevant links to yours is to create unique, relevant content that can quickly gain popularity in the Internet community. The more useful content you have, the greater the chances someone else will find that content valuable to their readers and link to it. Before making any single decision, you should ask yourself the question: Is this going to be beneficial for my page’s visitors? It is not only the number of links you have pointing to your site that matters, but also the quality and relevance of those links. Creating good content pays off: Links are usually editorial votes given by choice, and the buzzing blogger community can be an excellent place to generate interest.

Top Search Engine Experts on link popularity = http://searchengineland.com/the-ultimate-guide-to-enterprise-seo-25-things-to-know-before-you-take-the-plunge-109771 – If you have read anything of mine over the last decade, it probably started with something like, “I’d sell my own mother for a link.”  High quality links still move the needle on Organic Search more than anything else and do not let anyone suggest any differently. In fact, that in and of itself is a pretty good litmus test to see if someone is competent enough to lead your SEO campaign. If they tell you they ranked their last client in a competitive category with great content, no link building, and a herd of unicorns, hit eject! That said, and if you will recall the beginning of this article, you likely do not need a serious linkbuilder for an Enterprise SEO campaign. You are already the big dog. For you, the most important link decisions will likely be how to distribute your already impressive site authority deep throughout your site’s architecture so the entire of corpus of content is competitive.

ResortsandLodges.com Hosted on the San Francisco Radio Show ‘Eat Drink Explore’

Looking for a great deal in the California Wine Country?  Listen to ResortsandLodges.com President, Ryan Bailey, discuss top deals with Randol White from Eat Drink Explore on San Francisco radio.

via EatDrinkExplore.com

A hotel at a winery, special winery tours and tastings, limousine rides, complementary bike rentals for exploring, and a night life scene make this weeks travel deals an exceptional getaway.

Ryan Bailey, co-founder and President of Resorts and Lodges, joined us to discuss California wine country. Resorts and Lodges was one of the first online leisure and travel sites online.

“We work with thousands of different properties across the globe,” Bailey said, “and these four individual deals caught my eye.”

California is home to a great wine industry that makes for travel and leisure destinations.

ResortsandLodges.com Ready to Challenge Market for Social Travel Supremacy

Online travel pioneers set to release major social update to highly utilized travel research and planning site.

Minneapolis, MN., July 10, 2012   ResortsandLodges.com, a leading world Resort and Lodge destination travel website, today announced it will release its first major update of 2012.  Since 2003, more than 50 Million people have utilized the site to plan and book more than an estimated $1 Billion in room nights direct at Resorts, Hotels, Inns, Bed & Breakfasts and Vacation Rentals listed on ResortsandLodges.com, throughout North America, Mexico and the Caribbean.

There are over 200 individual updates being released by ResortsandLodges.com to the 14 year old leading leisure transient and leisure group travel site.  The development started in late November 2011 and has become the largest, most ambitious release in the company’s history.  Most notably, the next generation travel site will offer its millions of travelers new and easy social layers to connect, share, and enhance their shopping experience like never before.

“Being in the travel space for over 10 years we have seen online travelers demand for information grow leaps and bounds.  There are very few sites that offer the consumer the full experience from initial inspiration, to consumption to sharing.  As a leader in our space, we wanted to offer our loyal audience the perfect travel site,” said Charles Bailey, CEO of TravelNet Solutions, owners of ResortsandLodges.com.

Facebook created an ecosystem around the concept of the “like button”.  ResortsandLodges.com is creating an ecosystem around two primary buttons that span all content across the site.

“We feel “Been Here” and “Wanna Go” are going to be key drivers in our travel planning ecosystem; discover, research, plan, view sharing, book, and finally sharing their own memorable experiences. When someone shares their past travel experiences or future travel plans with their friends and family via the “been here” and “want to go” buttons, coupled with reviews and photos, it will help provide a cleaner, more streamlined, and relatable experience for today’s demanding online traveler,” said Ryan Bailey, President of TravelNet Solutions and ResortsandLodges.com.

Some of the more visible updates include:

Site wide search capability
Customized Location Based Navigation
Dynamic, Filterable Map View
‘Been Here’ and ‘Want To Go’ Button Integration
15 Listings per Accommodation Page (Up from 10 Previously)
Social Recommendations
MySpot Profiles
Badge and Traveler Ranking system
Top 10 Editorial Re-design
Personalized Travel Guides
Re-engineered Travel Inquiry Forms
New property Landing Pages
Social News Feeds in Property Pages
More Visible Direct Website Buttons
Retooled Destination Guides
11 Million New Restaurant Listings
5 Million New Attraction Listings
Dedicated Meeting Lodging Directory
Dedicated Wedding Lodging Directory
Dedicated Family Reunion Lodging Directory
Travel QA
Travel Forums
New Photo Property Photo Galleries
New Filterable Search Options
Trip Planner
Social Recommendation Engine
New Review Engine
Group, Wedding and Meeting Spec Guides
New Landing Page Mapping
Full Site Re-design

“We have an A+ leadership team.  Our vision has always been to build the perfect travel site and the people in our company continue to strive and reach for this goal.  We’ve really transformed our company over the last 12 months and are genuinely excited about the new technology.  It’s a remarkable time to be at ResortsandLodges.com,” continued Charles Bailey.

About ResortsandLodges.com

ResortsandLodges.com® is the most comprehensive online resource for resort and lodge vacations worldwide, serving more than ten million leisure, group and corporate travelers each year. The site provides travelers direct access to original content, colorful photography and high-quality video for resorts, lodges, hotels, motels, inns, bed and breakfasts, ranches, vacation rentals and more. Our easy to use visual maps and filters allow Users to quickly find the information they are looking for when researching, planning and booking their resort and lodge vacations. Founded in 1998, we were one of the first major leisure travel directories established on the Internet. Over the years we have received many awards and accolades for our Web design, outstanding usability, fast page loading speeds, and skillful information display.

Most recently, ResortsandLodges.com® won the WebAward for excellence in Web site design and development from the Web Marketing Association (WMA). We were chosen from among 2,400 entries from more than 40 countries during the WMA’s annual WebAward competition.

‘Lake Vacations’ Tops North America’s 2012 Most Popular Summer Travel Trends

ResortsandLodges.com has analyzed millions of keyword searches to find the most popular trips being planned for Summer 2012.

Minneapolis, MN., June 14, 2012   ResortsandLodges.com, a leading Resort and Lodge destination travel website, is releasing it’s Top North America travel trends for summer 2012. Hundreds of thousands of Google keyword search combinations brought travelers to ResortsandLodges.com in May, consuming more than 2.2 Million pages of travel content.  ResortsandLodges.com has analyzed this data to determine the most popular North American travel trends for summer 2012.

“It’s definitely interesting to see how travel changes from year to year.  In the several years leading up to 2012, we saw most travelers searching by budget related keywords, sometimes sacrificing quality and multiple activities for cheaper prices  because of the recession.  This year, we’ve definitely seen a shift towards value driven keywords and packaging.  People always want a good deal; however, they want to experience multiple activities while at a resort or in a resort destination.  With so many great destinations offering deals, travelers are taking time to consider multiple options and are ultimately going with what they really want to get from their vacation rather than the cheapest option.” said Ryan Bailey, President of ResortsandLodges.com.

Each year ResortsandLodges.com continues to help millions of travelers plan their summer trips with a wide variety of expert and user generated content, including:  Top 10 lists, travel guides, social travel recommendations and over 800 destination and property videos.

What’s Hot: Top 5 Most Popular Summer 2012 Travel Trends on ResortsandLodges.com

1.  Lake Vacations

Total Searches in May 2012: 230,714
Popular destination: Lake of the Ozarks

2.  All Inclusive Vacations

Total Searches in May 2012:   227,848
Popular destination: Florida Keys

3.  Family Trips

Total Searches in May 2012: 188,915
Popular destination: Myrtle Beach

4.  Beach Vacations

Total Searches in May 2012: 177,933
Popular destination: Panama City Beach

5.  Spa Getaways

Total Searches in May 2012: 131,000
Popular Destination: West Virginia

Honorable Mention:

Cabin Rentals – 91,209 searches
Romantic Getaways – 60,154 searches
Golf Trips – 39,304 searches

To Plan your summer travels visit www.resortsandlodges.com

About ResortsandLodges.com

ResortsandLodges.com® is the most comprehensive online resource for resort and lodge vacations worldwide, serving more than ten million leisure, group and corporate travelers each year. The site provides travelers direct access to original content, colorful photography and high-quality video for resorts, lodges, hotels, motels, inns, bed and breakfasts, ranches, vacation rentals and more. Our easy to use visual maps and filters allow Users to quickly find the information they are looking for when researching, planning and booking their resort and lodge vacations. Founded in 1998, we were one of the first major leisure travel directories established on the Internet. Over the years we have received many awards and accolades for our Web design, outstanding usability, fast page loading speeds, and skillful information display. Most recently, ResortsandLodges.com® won the WebAward for excellence in Web site design and development from the Web Marketing Association (WMA). We were chosen from among 2,400 entries from more than 40 countries during the WMA’s annual WebAward competition.