Get the most out of your website experience

Websites are just that – websites. Anyone can create a website with the help of tools easily found on the Internet. Websites today are about the experience – social, mobile and interactive experiences. It’s time to connect your property with your clients and get the most out of your website experience.

Here are some great tips for enhancing your website experience.

Top Five Ways to Optimize Your Website

Websites are only as good as their search engine ranking. The lower the rank, the less your site will get visited. And the fewer visitors, the less business you gain. Instead of wasting your money on a website that sinks to the bottom, implement these top five ways to optimize your website.

1. Have a unique and keyword-friendly title tag for each page of your website. This is huge – search engines tend to put more weight on title tags, since they’re the first clue to what your website is all about (both to web crawlers and your viewers). Placing a unique title tag on each page shows that each page is valuable enough to stand on its own.

Read the other four ways to optimize your website at the VEM Global™ blog.

Common Search Engine Marketing Terms & What They Mean for You

We’ve learned about Search Engine Marketing (SEM) in a previous blog entry. It’s a great way to advertise your property without spending a fortune. There are a lot of terms associated with SEM being thrown around out there. To clear up any confusion, it’s best to break these down into SEM descriptions.

So let’s find out more about SEM descriptions.

EVALUATE YOUR TRUE ROI

What is this Dynamic Tracking Code anyway? When your listing goes live on ResortsandLodges.com you will get a welcome email with a lot of information in it.  A very important part of that email is an attachment titled, “Dynamic Code Instructions.” This code must be correctly implemented onto your website for you to evaluate the true return of investment (ROI) of your VEM Global™ marketing campaign. Click here to learn how this code helps you!

The Social Media Revolution

If you have read, “The World Is Flat: A Brief History of the Twenty-First Century,” (I highly recommend this book) then you would know just how instrumental the internet has been for civilization. The author, Thomas Friedman, delves into how globalization impacts practically every aspect of our lives. His book was published in 2005 shortly before the onslaught of social media sites, but I think that this video does an excellent job showing the revolutionary impact they have had in our lives.  Click here to watch this amazing video!

Hoo is Hootsuite?

Twitter, Facebook and YouTube, oh my! Who can keep up with it all? We’ve all heard about social media marketing and how it’s free marketing- monetarily, that is. Where you pay the big bucks though, is with your time. The good news is that there are ways to manage multiple social media applications at once and save you sanity and hours. The bad news is that even among these solutions, there are a lot of options. So, I’m going to start with the most popular ones and let you know what my thoughts are from playing around with them. Right now we’ll start with Hootsuite.

Click here to learn more about how Hootsuite can save your sanity!

Standard Font Sizes & Colors – Tricks of Website Design

Safari, Mozilla, Internet Explorer – We don’t all use the same web browsers. The good news is that the only thing that really matters is that your potential customers are able to read your resort or lodge’s website and see the content correctly. It’s also important for colors to look the same on every browser page.

Here are some tricks to help you design your website.

Why Do We Use Social Media?

While at a Minnesota Twins game, I couldn’t help but notice a group of high school girls sitting in the row ahead of me. It was hard not to. Every time the cameras started sweeping over fans, the girls whirled into a state of near hysteria: They shook their glittery signs, screamed, jumped, waved. But each time, the camera never caught sight of them. So what did they do? They started taking pictures of each other. I guess someone had to document their whereabouts that night. My sister and I mused that those pictures would be posted on Facebook within minutes of the final inning.

Read the entire article at the VEM Global™ website to learn three main reasons why people love social networking sites.