Serious & Simple – Would you cancel your online marketing ads based off Clicks, Impressions, Online Bookings, and/or “I asked my customers how they found us”?
If so, please take a look at this case study with a 78 room property that shows how important isolating where your calls are generated from is.
Before canceling your online advertisements, you may want to ask yourself these questions:
1. Do the majority of your bookings (transient & group) purchase through the telephone? Yes, everyone researches online – however, thousands of properties we work with at ResortsandLodges.com see a majority of their leisure travel & group sales confirmed via the telephone.
2. Do you renew advertising campaigns just based off of clicks to your web site?
3. Do you renew your advertising campaigns just based off online booking sales?
FACT: We have seen a resort consider canceling an online ad campaign that generated only $250.00 in online sales. However, they were able to see the broader picture once they implemented our FREE tracking application and began tracking the calls – they were able to validate over $14,000 in sales through the telephone. Typically, we see hundreds of properties each year consider canceling because they only look at online booking sales. The truth of the matter is, that next phone call could be a $10,000 wedding booking, $3,000 family reunion booking, or a $1,400 week stay at your property.
Because the majority of sales are still generated through the telephone, we highly recommend tracking those sales through a simple call tracking application that can be implemented within hours.
I encourage you to speak with your business consultant at ResortsandLodges.com – VEMGlobal to clarify the call tracking process and how you can get it implemented immediately. It is FREE. The results are quite amazing and, as you will see in the example below, this can mean seeing the difference in tens of thousands of dollars in sales. That is a tremendous difference in call volume — from only 18 tracked calls in 1 month to over 120.
What is social media?
Social media is aptly named: it’s any form of online media, in which people can be social. This includes sharing links and photos, discussing opinions and news or just connecting with other people on a social level. In an online article, Ron Jones divides social media into four of the most popular categories:
Click here to read the rest of this article at the VEM Global™ blog!
An incredible amount of marketing emphasis has been placed on SEO and social media techniques. So, once you’ve developed a solid way to utilize these components, you’re still missing one major consideration: content. People don’t follow you on Twitter based on your rate of tweets per hour. And perhaps SEO techniques have driven online users to your website. Now what? SEO won’t keep them there.
Read the full article at the VEM Global™ blog.
Websites are just that – websites. Anyone can create a website with the help of tools easily found on the Internet. Websites today are about the experience – social, mobile and interactive experiences. It’s time to connect your property with your clients and get the most out of your website experience.
Here are some great tips for enhancing your website experience.
Websites are only as good as their search engine ranking. The lower the rank, the less your site will get visited. And the fewer visitors, the less business you gain. Instead of wasting your money on a website that sinks to the bottom, implement these top five ways to optimize your website.
1. Have a unique and keyword-friendly title tag for each page of your website. This is huge – search engines tend to put more weight on title tags, since they’re the first clue to what your website is all about (both to web crawlers and your viewers). Placing a unique title tag on each page shows that each page is valuable enough to stand on its own.
Read the other four ways to optimize your website at the VEM Global™ blog.
We’ve learned about Search Engine Marketing (SEM) in a previous blog entry. It’s a great way to advertise your property without spending a fortune. There are a lot of terms associated with SEM being thrown around out there. To clear up any confusion, it’s best to break these down into SEM descriptions.
So let’s find out more about SEM descriptions.
What is this Dynamic Tracking Code anyway? When your listing goes live on ResortsandLodges.com you will get a welcome email with a lot of information in it. A very important part of that email is an attachment titled, “Dynamic Code Instructions.” This code must be correctly implemented onto your website for you to evaluate the true return of investment (ROI) of your VEM Global™ marketing campaign. Click here to learn how this code helps you!