The Perks of Being Liked: Turn Popularity into Profit

The travel industry is incredibly dynamic – resorts and hotels are constantly changing their specials and packages based on seasons, offering new services and renovating their interiors. All these changes are things guests – and potential guests – need to know. So how can you reach them? Mass mailings are outdated and they kill trees. Mass emails are decently effective, but they can turn off potential guests, who might just put you in their spam folder. Since our social world is becoming an online realm, you should direct your marketing tactics to where Internet users are spending most of their time: social networking sites. And with one of Facebook’s social plug-ins, you can not only reach a lot of people, but you can target those who already show interest.

See what Facebook’s “Like” button can do for you – read the whole article at the VEM Global™ blog.

Beyond A Tracking Phone Number – Phonalytics

As an advertiser on ResortsandLodges.com, you are most likely aware that we record all of the phone calls your advertising generates and keep them logged in your own secure Marketing Center. This is great for training your staff or to gain a better understanding of your conversion rate. But did you know that there is even more you can do with those recorded phone calls – like analyze the speech of each call and determine important behavioral trends of your callers and employees? Also, did you know that VEM Global™ is a premier partner of Phonalytics, a phone call tracking platform that can give you even deeper insight into the phone calls throughout all of your advertising campaigns?

To learn more about Phonalytics and how it goes beyond just general tracking calls check out this blog article: Beyond A Tracking Phone Number – Phonalytics.

The Basics of Search Engine Marketing

If you’ve been around the travel industry in the past few years, you know that travelers are increasingly going online to research their vacations. A search engine is one of the most popular places to start that research – this is why Search Engine Marketing is so important. And with the millions of results that are being displayed from most searches, it’s even more important to ensure your website is coming up in the top of the results.

Learn more about Search Engine Marketing – in this Search Engine Marketing Basics article.

Google Analytics: Terms and Tips for Beginners

Do you have Google Analytics tracking code set up on your website? If so, do you know the percentage of bookings to views of your website? Do you know how long the average user stays on your website?

Google Analytics can be intimidating, so we’re going to ease in to all of the features of this amazing tool slowly. We will start by making sure you have Google Analytics tracking code on your website and then defining common terms.

Learn more about Google Analytics on the VEM GlobalTM blog!

An Overview of Sponsored Links

As a resort owner you’ve probably heard of sponsored links and may have even used them in your online marketing initiatives. And if you are using them, are you tracking their performance? In a VEM Global™ blog post, I give an overview of the sponsored link and again ask this important question: are all of your Sponsored link ads converting into sales for your business?

See the full post – An Overview of Sponsored Links on the VEM Global™ blog.

HTML…What?

Let’s face it. We’re not all Web designers. In fact, the majority of us barely know how to Facebook or Twitter, let alone create a web site from scratch. I’ve been going over several basics of web site design for the past couple of weeks and I’ve come across a slight glitch. It’s hard keeping up with Web design terminology. So I’ve compiled a basic list of Web design terms that will help you as a resort or lodge owner to understand the goings-on about web sites. The more you know about your web site, the more you’ll be better able to maintain its look and manage it effectively – the overall goal.

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Mobile Marketing Trends

Imagine a group of friends out having dinner one night and they start talking about taking a trip together. Don’t you think that if they can research their trip and book it right at that moment from their cell phone that this trip is more likely to happen? How easily are they going to find your resort on their cell phone?

Check out Mobile Marketing Trends on the VEM Global™ blog!

Tweetledees and Tweetledums: the Truth about Twitter

As Twitter first spiraled into popularity, I feared that we had just created yet another platform for teens to emote and celebs to self-promote. And to a certain extent, this rings true: As Twitaholic.com presents, the top Twitterholics based on followers are Brittney Spears, Lady Gaga and Ashton Kutcher. (Our Commander in Chief swings in at No. 5.) But like anything, Twitter is about how you use it. And the overwhelming truth: Everyone and their mother (literally) are using it. From February ’08 to February ’09, Twitter’s online community grew by 1,382%, according to Nielsen.

Read the full article at VEM Global™.