We’ve learned about Search Engine Marketing (SEM) in a previous blog entry. It’s a great way to advertise your property without spending a fortune. There are a lot of terms associated with SEM being thrown around out there. To clear up any confusion, it’s best to break these down into SEM descriptions.
So let’s find out more about SEM descriptions.
What is this Dynamic Tracking Code anyway? When your listing goes live on ResortsandLodges.com you will get a welcome email with a lot of information in it. A very important part of that email is an attachment titled, “Dynamic Code Instructions.” This code must be correctly implemented onto your website for you to evaluate the true return of investment (ROI) of your VEM Global™ marketing campaign. Click here to learn how this code helps you!
If you have read, “The World Is Flat: A Brief History of the Twenty-First Century,” (I highly recommend this book) then you would know just how instrumental the internet has been for civilization. The author, Thomas Friedman, delves into how globalization impacts practically every aspect of our lives. His book was published in 2005 shortly before the onslaught of social media sites, but I think that this video does an excellent job showing the revolutionary impact they have had in our lives. Click here to watch this amazing video!
Twitter, Facebook and YouTube, oh my! Who can keep up with it all? We’ve all heard about social media marketing and how it’s free marketing- monetarily, that is. Where you pay the big bucks though, is with your time. The good news is that there are ways to manage multiple social media applications at once and save you sanity and hours. The bad news is that even among these solutions, there are a lot of options. So, I’m going to start with the most popular ones and let you know what my thoughts are from playing around with them. Right now we’ll start with Hootsuite.
Click here to learn more about how Hootsuite can save your sanity!
Safari, Mozilla, Internet Explorer – We don’t all use the same web browsers. The good news is that the only thing that really matters is that your potential customers are able to read your resort or lodge’s website and see the content correctly. It’s also important for colors to look the same on every browser page.
Here are some tricks to help you design your website.
While at a Minnesota Twins game, I couldn’t help but notice a group of high school girls sitting in the row ahead of me. It was hard not to. Every time the cameras started sweeping over fans, the girls whirled into a state of near hysteria: They shook their glittery signs, screamed, jumped, waved. But each time, the camera never caught sight of them. So what did they do? They started taking pictures of each other. I guess someone had to document their whereabouts that night. My sister and I mused that those pictures would be posted on Facebook within minutes of the final inning.
Read the entire article at the VEM Global™ website to learn three main reasons why people love social networking sites.
The travel industry is incredibly dynamic – resorts and hotels are constantly changing their specials and packages based on seasons, offering new services and renovating their interiors. All these changes are things guests – and potential guests – need to know. So how can you reach them? Mass mailings are outdated and they kill trees. Mass emails are decently effective, but they can turn off potential guests, who might just put you in their spam folder. Since our social world is becoming an online realm, you should direct your marketing tactics to where Internet users are spending most of their time: social networking sites. And with one of Facebook’s social plug-ins, you can not only reach a lot of people, but you can target those who already show interest.
See what Facebook’s “Like” button can do for you – read the whole article at the VEM Global™ blog.
As an advertiser on ResortsandLodges.com, you are most likely aware that we record all of the phone calls your advertising generates and keep them logged in your own secure Marketing Center. This is great for training your staff or to gain a better understanding of your conversion rate. But did you know that there is even more you can do with those recorded phone calls – like analyze the speech of each call and determine important behavioral trends of your callers and employees? Also, did you know that VEM Global™ is a premier partner of Phonalytics, a phone call tracking platform that can give you even deeper insight into the phone calls throughout all of your advertising campaigns?
To learn more about Phonalytics and how it goes beyond just general tracking calls check out this blog article: Beyond A Tracking Phone Number – Phonalytics.