The Basics of Search Engine Marketing

If you’ve been around the travel industry in the past few years, you know that travelers are increasingly going online to research their vacations. A search engine is one of the most popular places to start that research – this is why Search Engine Marketing is so important. And with the millions of results that are being displayed from most searches, it’s even more important to ensure your website is coming up in the top of the results.

Learn more about Search Engine Marketing – in this Search Engine Marketing Basics article.

Google Analytics: Terms and Tips for Beginners

Do you have Google Analytics tracking code set up on your website? If so, do you know the percentage of bookings to views of your website? Do you know how long the average user stays on your website?

Google Analytics can be intimidating, so we’re going to ease in to all of the features of this amazing tool slowly. We will start by making sure you have Google Analytics tracking code on your website and then defining common terms.

Learn more about Google Analytics on the VEM GlobalTM blog!

An Overview of Sponsored Links

As a resort owner you’ve probably heard of sponsored links and may have even used them in your online marketing initiatives. And if you are using them, are you tracking their performance? In a VEM Global™ blog post, I give an overview of the sponsored link and again ask this important question: are all of your Sponsored link ads converting into sales for your business?

See the full post – An Overview of Sponsored Links on the VEM Global™ blog.

HTML…What?

Let’s face it. We’re not all Web designers. In fact, the majority of us barely know how to Facebook or Twitter, let alone create a web site from scratch. I’ve been going over several basics of web site design for the past couple of weeks and I’ve come across a slight glitch. It’s hard keeping up with Web design terminology. So I’ve compiled a basic list of Web design terms that will help you as a resort or lodge owner to understand the goings-on about web sites. The more you know about your web site, the more you’ll be better able to maintain its look and manage it effectively – the overall goal.

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Mobile Marketing Trends

Imagine a group of friends out having dinner one night and they start talking about taking a trip together. Don’t you think that if they can research their trip and book it right at that moment from their cell phone that this trip is more likely to happen? How easily are they going to find your resort on their cell phone?

Check out Mobile Marketing Trends on the VEM Global™ blog!

Tweetledees and Tweetledums: the Truth about Twitter

As Twitter first spiraled into popularity, I feared that we had just created yet another platform for teens to emote and celebs to self-promote. And to a certain extent, this rings true: As Twitaholic.com presents, the top Twitterholics based on followers are Brittney Spears, Lady Gaga and Ashton Kutcher. (Our Commander in Chief swings in at No. 5.) But like anything, Twitter is about how you use it. And the overwhelming truth: Everyone and their mother (literally) are using it. From February ’08 to February ’09, Twitter’s online community grew by 1,382%, according to Nielsen.

Read the full article at VEM Global™.

Top 5 Ways to Use Online Video

A while back I wrote an article on online video and why it’s key for the hospitality industry. Consumers are still engaging with video at staggering levels and travelers can connect with a property through video a lot faster and more easily than browsing through photos. So if you are a resort or hotel owner and have video of your property, are you distributing it on the Web? Here are the Top 5 Ways to Use Online Video – check out the post and see if you have used any of these. They are all extremely beneficial for communicating your property’s brand!

Check out the Top 5 Ways to Use Online Video on the VEM GlobalTM blog!

Clicks vs. Phone Calls-How are you tracking your marketing dollars?

Resort owners, where do you get most of your business from? Chances are you will probably say through the phone.  It’s pretty clear that travelers now researching their vacations online. One question I pose to you, are you still only tracking the clicks to your advertisements or are you ensuring that even the calls are being tracked?

Check out the Clicks vs. Phone Calls blog post on the VEM Global blog to understand the differences between clicks and phone calls.