As Twitter first spiraled into popularity, I feared that we had just created yet another platform for teens to emote and celebs to self-promote. And to a certain extent, this rings true: As Twitaholic.com presents, the top Twitterholics based on followers are Brittney Spears, Lady Gaga and Ashton Kutcher. (Our Commander in Chief swings in at No. 5.) But like anything, Twitter is about how you use it. And the overwhelming truth: Everyone and their mother (literally) are using it. From February ’08 to February ’09, Twitter’s online community grew by 1,382%, according to Nielsen.
Read the full article at VEM Global™.
A while back I wrote an article on online video and why it’s key for the hospitality industry. Consumers are still engaging with video at staggering levels and travelers can connect with a property through video a lot faster and more easily than browsing through photos. So if you are a resort or hotel owner and have video of your property, are you distributing it on the Web? Here are the Top 5 Ways to Use Online Video – check out the post and see if you have used any of these. They are all extremely beneficial for communicating your property’s brand!
Check out the Top 5 Ways to Use Online Video on the VEM GlobalTM blog!
Resort owners, where do you get most of your business from? Chances are you will probably say through the phone. It’s pretty clear that travelers now researching their vacations online. One question I pose to you, are you still only tracking the clicks to your advertisements or are you ensuring that even the calls are being tracked?
Check out the Clicks vs. Phone Calls blog post on the VEM Global blog to understand the differences between clicks and phone calls.
Creative web site design is cool, but content reigns. Why should Web readers choose your resort over another resort? As a resort owner, every single point you throw at your readers needs to convince them to read on and act. It’s time to focus on the main component of a truly great web site – content.
As a rule of thumb for web site content writing, throw in a few search engine keywords, a powerful call to action and a unique selling point.
As a resort or hotel owner you probably know that most travelers research resorts or hotels online but pick up the phone to call and book. Since most travelers are still booking over the phone, VEM Global™ realizes the importance of phone call tracking. We want to make sure all property owners realize the importance of phone call tracking, so we put this post together highlighting the main benefits of this extremely beneficial evaluation tool.
See the benefits of phone call tracking on the VEM Global™ blog!
Anyone can launch a web site. Yet, it’s not enough to have a web site anymore. Your web site needs to be good in order to effectively communicate your resort’s information to your audience. How do you know if your web site is effective? There are many components that make a web site good and this series will touch upon the basics of two main components: layouts and content.
Click here to read the full article at VEM Global.com.
You might have a great resort website – design is spot-on, the content well-written, the photos highly pixilated – but viewer-friendly isn’t the same as search-engine-friendly. Luckily, search engines have a variety of ranking factors, many of which only require a quick tweak to content or design. So before you start reaching in your wallet, try these four simple ways to naturally help your website’s search engine ranking.
Read the full article at the VEM Global™ blog.