Creative web site design is cool, but content reigns. Why should Web readers choose your resort over another resort? As a resort owner, every single point you throw at your readers needs to convince them to read on and act. It’s time to focus on the main component of a truly great web site – content.
As a rule of thumb for web site content writing, throw in a few search engine keywords, a powerful call to action and a unique selling point.
As a resort or hotel owner you probably know that most travelers research resorts or hotels online but pick up the phone to call and book. Since most travelers are still booking over the phone, VEM Global™ realizes the importance of phone call tracking. We want to make sure all property owners realize the importance of phone call tracking, so we put this post together highlighting the main benefits of this extremely beneficial evaluation tool.
See the benefits of phone call tracking on the VEM Global™ blog!
Anyone can launch a web site. Yet, it’s not enough to have a web site anymore. Your web site needs to be good in order to effectively communicate your resort’s information to your audience. How do you know if your web site is effective? There are many components that make a web site good and this series will touch upon the basics of two main components: layouts and content.
Click here to read the full article at VEM Global.com.
You might have a great resort website – design is spot-on, the content well-written, the photos highly pixilated – but viewer-friendly isn’t the same as search-engine-friendly. Luckily, search engines have a variety of ranking factors, many of which only require a quick tweak to content or design. So before you start reaching in your wallet, try these four simple ways to naturally help your website’s search engine ranking.
Read the full article at the VEM Global™ blog.
Have you ever thought of your property’s website as a “storefront” to get people to “walk in the front door” and book? We certainly do here at VEM Global™ and ResortsandLodges. Working within the travel industry it is extremely important to ensure that your website is optimized for the search engines as more and more consumers are researching online. Simply put: having a well optimized website can increase your marketing effectiveness. With search engines like Google having over 200 ranking factors they consider when organizing search results, here is an article from the VEM Global™ blog giving the top 5 search engine ranking factors to pay attention to when optimizing your property’s “storefront.”
Get the full story on the importance of a well optimized website here.
What is social media marketing?
A way to market your business using online networking sites to engage, promote, brand and gain relevance with an increasingly online consumer base.
Who uses it?
Consumers have headed up the social media trend thus far. Sites like Facebook and MySpace were originally made for individuals – not companies. But basic marketing reveals that to stay ahead, you have to predict your consumers’ next moves. Companies have not only followed suit, they’ve created a whole new way to market their businesses. And it’s about time considering that social networking sites are growing at unbelievable rates. According to comScore, the number of visitors to Twitter.com jumped 131% from February to March of 2009 – more than 5 million visitors! It’s time for the hospitality industry to jump to the head of the pack.
Do you know your website’s ‘grade’? Hubspot offers a free SEO service – Website Grader – which gives you an automated evaluation of your website and allows you to compare it to others, i.e. your competitors.
Why is understanding the performance of your website important? If you are familiar with SEO (Search Engine Optimization), you understand that optimizing your website to show up “organically” – at the top of a search engine – is like free advertising. Website Grader evaluates your website based on search engine algorithms, and it breaks down the results so you can decipher what pieces need improvement. (A good article on search engine algorithms can be found from this SearchEngineWatch.com article.)