How do you as a property owner differentiate yourself from your competitors? Just last week I discussed how important online video is for the travel industry – but it is worth it to discuss even further! With video accounting for more than one third of consumer Internet traffic, adding video to your marketing mix right now is a great way to differentiate your property from your competitors.
According to eMarketer, adding video to a marketing plan is right behind maybe- second only to having a Social Media plan in importance. And many Social Media sites now incorporate video into their applications! This means you can communicate via Social Media sites not only through content but with videos too. The best part about Social Media sites like YouTube, MetaCafe, Vimeo, Viddlr, and Fliggo is they’re FREE and you don’t carry the bandwidth costs.
Google AdWords Case Study on ResortsandLodges.com
If you haven’t noticed so far, I’ll let you in on a little secret. Over here at VEM Global, we’re big fans of Google. Their cutting-edge technologies in Search benefit both our business and the businesses of our clients, AND keep us sharp in the continuously changing fields of SEM and SEO. We’ve been using Google AdWords to help drive qualified traffic to our sites and our clients for many years and every time they come out with a new tool, we’re like kids in a candy shop. That’s why, when we were asked to help put together a Case Study for one of Google’s new tools (or toys!) we were both flattered and very excited.
Check out this Google AdWords Case Study on the Opportunities tab – an exciting new tool in AdWords!
The answer is YES! Facebook is evolving into more than just a purely “social” site. There are new ways to reach people through Facebook that help qualify them for travel and lodging businesses. Let’s start with some clear statistics which can be found on the Facebook Statistics page.
- There are more than 400 million active users
- 50% of active users login everyday
- The average user has 130 friends
- People spend over 500 billion minutes per month on Facebook
- There are over 160 million pages, groups, and events that people interact with
- The average user is connected to 60 pages, groups, and events
As a marketer, executive, or business owner you know how important analytics can be to your business, but you probably also know how daunting a task it can be as a beginner! It’s tough to make sense of all the information and use it to help you make important business decisions and essentially play yield management with your online marketing. These basic tips, from sites like SearchEngineWatch.com, TopRankBlog.com, and the Google Analytics blog, can serve as a guideline of things to watch out for.
Quick! Stop what you are doing and think about it: what was the last thing you Googled? Now ask yourself this: when was the last time someone Googled you?
This morning I Googled “st. paul restaurants” because I am planning to meet a close friend for Happy Hour tonight. We considered dining at La Grolla Italian Restaurant where, to quote my friend, “the Ravioli di Granchio looks delish!” (but after viewing the menu and considering our tight budgets) we decided on a more casual venue called The Liffey Irish Pub.
In a matter of minutes, Google helped me make my evening plans quickly and effortlessly. This is second nature for my friends and me, who have been using Search Engines to help guide us into the scary world of adult decision-making for the past six years or so. “There are 3-4 billion searches per day for information on Search Engines in the U.S.,” of which I personally make around 7 or 8 every day! Have you Googled in the past 24 hours?
As an authorized co-seller of Phonalytics, we would like to make sure our readers have an accurate understanding of what Phonalytics is all about. Plus, we know that consumers, after they’ve researched online, are still picking up the phones to call hotels and resorts to book – so this is why we utilize the Phonalytics product with every ResortsandLodges.com campaign. What better way to ensure you have a complete understanding of Phonalytics than with an informational video?
They’ve given us this great video to show our readers – check it out and let us know if you have any questions!
Here are some of the latest trends in online video from SearchEngineWatch.com:
From the comScore Video Metrix:
- 178 million American Internet users watched online video in April 2010 (this is 83.5% of total US Internet audience).
- 21.7 million Canadian Internet users watched over 4 billion online videos in April.
- 35.7 million Americans watched 13.0 billion videos on YouTube – that’s 96 videos per viewer in the US.
- If YouTube were a nation, it would be the 3rd most populous country in the world – behind China & India and ahead of the US and Indonesia – 450 million people worldwide view more than 60 billion videos each month on YouTube.com
- YouTube is basically the 2nd most-used search engine to Google (SmallBizTrends.com)
People connect with video – especially travelers. Travelers connect easier with a video rather than content or photos – it’s instant information. Consumers feel more comfortable with purchases after viewing video. In addition, people like doing business with REAL people and video gives your business a personality. Continue reading
Premier advertisers on ResortsandLodges.com should already know that your advertising has been enabled with phone call tracking technology. This means that we track and record every phone call your property receives through your advertising. We then put these recordings into one central location – the Marketing Center. The Marketing Center is your one stop shop to see the return on your investment. Your calls are recorded with the date, time and caller demographics and allow you to listen to transactions on a daily basis. Here is a quick guide to getting in and analyzing your investment: