“Don’t build a brand for Gen Y; build your brand WITH them.”

Last week I attended a webinar with the topic of Marketing to Gen Y hosted by TIG Global. Being a ‘Gen Y-er’, I recognize the importance of understanding Generation Y (1977-1995). As a whole they are one of the largest demographics (approximately 80 million people) and spend more than any other generation. This post provides a brief recap and you can also download the Mp3 here.

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Why is Social Media so popular?

Last week I took a short road trip with my family to see my younger brother graduate from college. Three generations were among our group: two from the “Silent Generation” (1925-1945), two from the “Baby Boomers” (1946-1964), and two from “Generation Y” (1980- 2000). While driving, many topics came up and one was “Facebook” and updating a “status.’” Both of my grandmothers (from the Silent Generation) asked the question – “Why does everyone need to know where I am or what I am doing?” I, being an older “Generation Y”, could say nothing to convince them that updating my status on Facebook was even remotely worth my time.

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Social Media – It’s about making a connection

Fact: Your company’s financial performance correlates directly with its level of engagement in Social Media – See Study Prepared by wetpaint & Altimeter.

Social Media platforms such as Twitter, Facebook, LinkedIn, Yelp and YouTube are relatively new concepts, especially in the world of hospitality. In an industry so focused on customer relations, these tools provide an incredible launching pad for interacting with your clients. So the question we raise to you is this: Are you leveraging Social Media in your Marketing Strategy?

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As a property owner, do you promote packages on your website?

Why not promote them on ResortsandLodges.com as well?

A great addition to any ResortandLodges.com campaign is the Vacation Package. As a resort/hotel property, it’s always important to present the value your property has to offer potential guests. One of the most efficient and cost effective ways to do this is offering packages. And ResortsandLodges.com offers specific geo-targeted packages section on our site! Keep your property’s offerings fresh and new – an all inclusive spring break package or a fall golf package for two. Manage your package for the entire length of your campaign.

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Taking your web stats to life with Phonalytics

Phonalytics is Now Offering a FREE 60-Day Trial of Call Tracking Technology

Fact: Billions of dollars are still being booked over the phone. With the plethora of online advertising opportunities, money is being spent without evaluating the results. As a premier partner of ResortsandLodges.com, Phonalytics is offering a FREE 60-day trial of its call tracking, call recording and speech analytics Internet-based technology to help your business evaluate results.

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