Last week I attended a webinar with the topic of Marketing to Gen Y hosted by TIG Global. Being a ‘Gen Y-er’, I recognize the importance of understanding Generation Y (1977-1995). As a whole they are one of the largest demographics (approximately 80 million people) and spend more than any other generation. This post provides a brief recap and you can also download the Mp3 here.
Last week I took a short road trip with my family to see my younger brother graduate from college. Three generations were among our group: two from the “Silent Generation” (1925-1945), two from the “Baby Boomers” (1946-1964), and two from “Generation Y” (1980- 2000). While driving, many topics came up and one was “Facebook” and updating a “status.’” Both of my grandmothers (from the Silent Generation) asked the question – “Why does everyone need to know where I am or what I am doing?” I, being an older “Generation Y”, could say nothing to convince them that updating my status on Facebook was even remotely worth my time.
Fact: Your company’s financial performance correlates directly with its level of engagement in Social Media – See Study Prepared by wetpaint & Altimeter.
Social Media platforms such as Twitter, Facebook, LinkedIn, Yelp and YouTube are relatively new concepts, especially in the world of hospitality. In an industry so focused on customer relations, these tools provide an incredible launching pad for interacting with your clients. So the question we raise to you is this: Are you leveraging Social Media in your Marketing Strategy?
Why not promote them on ResortsandLodges.com as well?
A great addition to any ResortandLodges.com campaign is the Vacation Package. As a resort/hotel property, it’s always important to present the value your property has to offer potential guests. One of the most efficient and cost effective ways to do this is offering packages. And ResortsandLodges.com offers specific geo-targeted packages section on our site! Keep your property’s offerings fresh and new – an all inclusive spring break package or a fall golf package for two. Manage your package for the entire length of your campaign.
Fact: A tile banner on ResortsandLodges.com brings on average 150-200 clicks a month directly to your website. Known as direct traffic, these clicks are sent straight to your website. The more clicks per month, the greater return on your investment.
If not, consider this: According to a recent Google and PhoCusWright, Inc. study, 80% of travelers look for Special Offers or Promotions on a destination website. Not surprising in today’s economy. Consider how accessible and appealing specials are to the high volume of internet users researching travel destinations.
Either creating a memorable brand image or explaining a complex product or service, video is effective. But does online video really work for direct response, or for lead generation? Research says yes. If your online advertising doesn’t include video, here’s a glimpse of what your message is missing out on.
Phonalytics is Now Offering a FREE 60-Day Trial of Call Tracking Technology
Fact: Billions of dollars are still being booked over the phone. With the plethora of online advertising opportunities, money is being spent without evaluating the results. As a premier partner of ResortsandLodges.com, Phonalytics is offering a FREE 60-day trial of its call tracking, call recording and speech analytics Internet-based technology to help your business evaluate results.