Search Engine Optimization: If you have a website you’re sure to have SEO on your radar, but have you really gotten into why it’s so important? Let’s start with some key facts brought to you by EcomBuffet.com:
• More than 8 out of 10 Internet users look on search engines to find
information and the products or services they want to buy.
• Pay-per-click (PPC) costs are rising (over 37% higher from last year
to this year Q1).
• 63% of the top natural (organic) listings get click throughs.
• Natural (organic) search results convert 30% higher than PPC.
• 11.8% of Google traffic will click on a site in the second page of
While Google currently has about 200 factors in their algorithms that determine what placement your site will show up in within search results, in this post I want to start with keywords and the components you need to think about when writing content to improve your website’s search engine rankings.
If you are an advertiser on ResortsandLodges.com chances are you have visited our Marketing Center. And if you haven’t, hopefully you do so soon!
Since there can be some questions about our Marketing Center – I have put together a few “Frequently Asked Questions” in this post to help you out!
If you’ve worked with ResortsandLodgs.com over the past few years, it’s safe to bet you’ve been asked to “flip” your 800 number. This is a game-changing detail of your campaign as this will showcase your true experience with ResortsandLodges.com. For those of you who have or haven’t yet heard about the call tracking technology we use, VEM Global is a co-seller of Phonalytics call tracking technology. Watch this video to see how Phonalytics works.
I’ve been dying to write this post. You see, most of my workday involves reviewing resort, lodge and hotel websites. And after a while, particular trends and patterns in content writing become clear. I’ve noticed that some of them simply don’t fit into today’s challenging marketplace, where your website must sell your features, your benefits and your entire brand experience. I’ve been just dying to say: “Some of this writing doesn’t work anymore!” So today is my lucky day. Here are eight content writing mistakes you should never, ever make again!
Let’s face it: now that most travelers are researching their trips via the Internet, your property’s website is essentially your very own “storefront” allowing you to showcase your property and “sell” the potential guest to stay with you. The site must sell not just your features, benefits and services, but your entire brand experience. With the plethora of online advertising opportunities, all leading back to your website – it’s extremely important to ensure your site is “top notch.”
How do you as a property owner differentiate yourself from your competitors? Just last week I discussed how important online video is for the travel industry – but it is worth it to discuss even further! With video accounting for more than one third of consumer Internet traffic, adding video to your marketing mix right now is a great way to differentiate your property from your competitors.
According to eMarketer, adding video to a marketing plan is right behind maybe- second only to having a Social Media plan in importance. And many Social Media sites now incorporate video into their applications! This means you can communicate via Social Media sites not only through content but with videos too. The best part about Social Media sites like YouTube, MetaCafe, Vimeo, Viddlr, and Fliggo is they’re FREE and you don’t carry the bandwidth costs.
If you haven’t noticed so far, I’ll let you in on a little secret. Over here at VEM Global, we’re big fans of Google. Their cutting-edge technologies in Search benefit both our business and the businesses of our clients, AND keep us sharp in the continuously changing fields of SEM and SEO. We’ve been using Google AdWords to help drive qualified traffic to our sites and our clients for many years and every time they come out with a new tool, we’re like kids in a candy shop. That’s why, when we were asked to help put together a Case Study for one of Google’s new tools (or toys!) we were both flattered and very excited.