As a marketer, executive, or business owner you know how important analytics can be to your business, but you probably also know how daunting a task it can be as a beginner! It’s tough to make sense of all the information and use it to help you make important business decisions and essentially play yield management with your online marketing. These basic tips, from sites like SearchEngineWatch.com, TopRankBlog.com, and the Google Analytics blog, can serve as a guideline of things to watch out for.
Quick! Stop what you are doing and think about it: what was the last thing you Googled? Now ask yourself this: when was the last time someone Googled you?
This morning I Googled “st. paul restaurants” because I am planning to meet a close friend for Happy Hour tonight. We considered dining at La Grolla Italian Restaurant where, to quote my friend, “the Ravioli di Granchio looks delish!” (but after viewing the menu and considering our tight budgets) we decided on a more casual venue called The Liffey Irish Pub.
In a matter of minutes, Google helped me make my evening plans quickly and effortlessly. This is second nature for my friends and me, who have been using Search Engines to help guide us into the scary world of adult decision-making for the past six years or so. “There are 3-4 billion searches per day for information on Search Engines in the U.S.,” of which I personally make around 7 or 8 every day! Have you Googled in the past 24 hours?
As an authorized co-seller of Phonalytics, we would like to make sure our readers have an accurate understanding of what Phonalytics is all about. Plus, we know that consumers, after they’ve researched online, are still picking up the phones to call hotels and resorts to book – so this is why we utilize the Phonalytics product with every ResortsandLodges.com campaign. What better way to ensure you have a complete understanding of Phonalytics than with an informational video?
They’ve given us this great video to show our readers – check it out and let us know if you have any questions!
Here are some of the latest trends in online video from SearchEngineWatch.com:
- 178 million American Internet users watched online video in April 2010 (this is 83.5% of total US Internet audience).
- 21.7 million Canadian Internet users watched over 4 billion online videos in April.
- 35.7 million Americans watched 13.0 billion videos on YouTube – that’s 96 videos per viewer in the US.
- If YouTube were a nation, it would be the 3rd most populous country in the world – behind China & India and ahead of the US and Indonesia – 450 million people worldwide view more than 60 billion videos each month on YouTube.com
- YouTube is basically the 2nd most-used search engine to Google (SmallBizTrends.com)
People connect with video – especially travelers. Travelers connect easier with a video rather than content or photos – it’s instant information. Consumers feel more comfortable with purchases after viewing video. In addition, people like doing business with REAL people and video gives your business a personality. Continue reading
Premier advertisers on ResortsandLodges.com should already know that your advertising has been enabled with phone call tracking technology. This means that we track and record every phone call your property receives through your advertising. We then put these recordings into one central location – the Marketing Center. The Marketing Center is your one stop shop to see the return on your investment. Your calls are recorded with the date, time and caller demographics and allow you to listen to transactions on a daily basis. Here is a quick guide to getting in and analyzing your investment:
Last week I attended a webinar with the topic of Marketing to Gen Y hosted by TIG Global. Being a ‘Gen Y-er’, I recognize the importance of understanding Generation Y (1977-1995). As a whole they are one of the largest demographics (approximately 80 million people) and spend more than any other generation. This post provides a brief recap and you can also download the Mp3 here.
Last week I took a short road trip with my family to see my younger brother graduate from college. Three generations were among our group: two from the “Silent Generation” (1925-1945), two from the “Baby Boomers” (1946-1964), and two from “Generation Y” (1980- 2000). While driving, many topics came up and one was “Facebook” and updating a “status.’” Both of my grandmothers (from the Silent Generation) asked the question – “Why does everyone need to know where I am or what I am doing?” I, being an older “Generation Y”, could say nothing to convince them that updating my status on Facebook was even remotely worth my time.
Fact: Your company’s financial performance correlates directly with its level of engagement in Social Media – See Study Prepared by wetpaint & Altimeter.
Social Media platforms such as Twitter, Facebook, LinkedIn, Yelp and YouTube are relatively new concepts, especially in the world of hospitality. In an industry so focused on customer relations, these tools provide an incredible launching pad for interacting with your clients. So the question we raise to you is this: Are you leveraging Social Media in your Marketing Strategy?