If you’ve worked with ResortsandLodgs.com over the past few years, it’s safe to bet you’ve been asked to “flip” your 800 number. This is a game-changing detail of your campaign as this will showcase your true experience with ResortsandLodges.com. For those of you who have or haven’t yet heard about the call tracking technology we use, VEM Global is a co-seller of Phonalytics call tracking technology. Watch this video to see how Phonalytics works.
I’ve been dying to write this post. You see, most of my workday involves reviewing resort, lodge and hotel websites. And after a while, particular trends and patterns in content writing become clear. I’ve noticed that some of them simply don’t fit into today’s challenging marketplace, where your website must sell your features, your benefits and your entire brand experience. I’ve been just dying to say: “Some of this writing doesn’t work anymore!” So today is my lucky day. Here are eight content writing mistakes you should never, ever make again!
Let’s face it: now that most travelers are researching their trips via the Internet, your property’s website is essentially your very own “storefront” allowing you to showcase your property and “sell” the potential guest to stay with you. The site must sell not just your features, benefits and services, but your entire brand experience. With the plethora of online advertising opportunities, all leading back to your website – it’s extremely important to ensure your site is “top notch.”
Exactly what is Vertical Engine Marketing? We’ve put our explanation into a short video below (with video being one of the best ways to communicate to Internet users).
One key fact to remember: consumers spend their time on niche, or VERTICAL, websites – where are your marketing messages being displayed? On Google?
We would love to hear your feedback! Let us know your questions and comments.
How do you as a property owner differentiate yourself from your competitors? Just last week I discussed how important online video is for the travel industry – but it is worth it to discuss even further! With video accounting for more than one third of consumer Internet traffic, adding video to your marketing mix right now is a great way to differentiate your property from your competitors.
According to eMarketer, adding video to a marketing plan is right behind maybe- second only to having a Social Media plan in importance. And many Social Media sites now incorporate video into their applications! This means you can communicate via Social Media sites not only through content but with videos too. The best part about Social Media sites like YouTube, MetaCafe, Vimeo, Viddlr, and Fliggo is they’re FREE and you don’t carry the bandwidth costs.
Google AdWords Case Study on ResortsandLodges.com
If you haven’t noticed so far, I’ll let you in on a little secret. Over here at VEM Global, we’re big fans of Google. Their cutting-edge technologies in Search benefit both our business and the businesses of our clients, AND keep us sharp in the continuously changing fields of SEM and SEO. We’ve been using Google AdWords to help drive qualified traffic to our sites and our clients for many years and every time they come out with a new tool, we’re like kids in a candy shop. That’s why, when we were asked to help put together a Case Study for one of Google’s new tools (or toys!) we were both flattered and very excited.
The answer is YES! Facebook is evolving into more than just a purely “social” site. There are new ways to reach people through Facebook that help qualify them for travel and lodging businesses. Let’s start with some clear statistics which can be found on the Facebook Statistics page.
– There are more than 400 million active users
– 50% of active users login everyday
– The average user has 130 friends
– People spend over 500 billion minutes per month on Facebook
– There are over 160 million pages, groups, and events that people interact with
– The average user is connected to 60 pages, groups, and events
As a marketer, executive, or business owner you know how important analytics can be to your business, but you probably also know how daunting a task it can be as a beginner! It’s tough to make sense of all the information and use it to help you make important business decisions and essentially play yield management with your online marketing. These basic tips, from sites like SearchEngineWatch.com, TopRankBlog.com, and the Google Analytics blog, can serve as a guideline of things to watch out for.