Tag Archives: analytics

Google Analytics: Terms and Tips for Beginners

Do you have Google Analytics tracking code set up on your website? If so, do you know the percentage of bookings to views of your website? Do you know how long the average user stays on your website?

Google Analytics can be intimidating, so we’re going to ease in to all of the features of this amazing tool slowly. We will start by making sure you have Google Analytics tracking code on your website and then defining common terms.

Learn more about Google Analytics on the VEM GlobalTM blog!

Clicks vs. Phone Calls-How are you tracking your marketing dollars?

Resort owners, where do you get most of your business from? Chances are you will probably say through the phone.  It’s pretty clear that travelers now researching their vacations online. One question I pose to you, are you still only tracking the clicks to your advertisements or are you ensuring that even the calls are being tracked?

Check out the Clicks vs. Phone Calls blog post on the VEM Global blog to understand the differences between clicks and phone calls.

Are you “Flipping” Your Phone Number?

If you’ve worked with ResortsandLodgs.com over the past few years, it’s safe to bet you’ve been asked to “flip” your 800 number. This is a game-changing detail of your campaign as this will showcase your true experience with ResortsandLodges.com. For those of you who have or haven’t yet heard about the call tracking technology we use, VEM Global is a co-seller of Phonalytics call tracking technology. Watch this video to see how Phonalytics works.

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What is Phonalytics anyway?

As an authorized co-seller of Phonalytics, we would like to make sure our readers have an accurate understanding of what Phonalytics is all about. Plus, we know that consumers, after they’ve researched online, are still picking up the phones to call hotels and resorts to book – so this is why we utilize the Phonalytics product with every ResortsandLodges.com campaign. What better way to ensure you have a complete understanding of Phonalytics than with an informational video?

They’ve given us this great video to show our readers – check it out and let us know if you have any questions!

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Taking your web stats to life with Phonalytics

Phonalytics is Now Offering a FREE 60-Day Trial of Call Tracking Technology

Fact: Billions of dollars are still being booked over the phone. With the plethora of online advertising opportunities, money is being spent without evaluating the results. As a premier partner of ResortsandLodges.com, Phonalytics is offering a FREE 60-day trial of its call tracking, call recording and speech analytics Internet-based technology to help your business evaluate results.

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