Tag Archives: linkedin

Social Media Marketing: The Basics

What is social media?

Social media is aptly named: it’s any form of online media, in which people can be social. This includes sharing links and photos, discussing opinions and news or just connecting with other people on a social level. In an online article, Ron Jones divides social media into four of the most popular categories:

Social news: These websites offer news articles and the opportunity to vote and/or comment on them. The articles with the highest votes gain more visibility. Examples include Newsvine and Digg.

Social sharing: On these websites, you can create, upload and share photos and videos. Examples include YouTube, Flickr and Snapfish.

Click here to read the rest of this article at the VEM Global™ blog!

The Social Media Revolution

If you have read, “The World Is Flat: A Brief History of the Twenty-First Century,” (I highly recommend this book) then you would know just how instrumental the internet has been for civilization. The author, Thomas Friedman, delves into how globalization impacts practically every aspect of our lives. His book was published in 2005 shortly before the onslaught of social media sites, but I think that this video does an excellent job showing the revolutionary impact they have had in our lives.  Click here to watch this amazing video!

Hoo is Hootsuite?

Twitter, Facebook and YouTube, oh my! Who can keep up with it all? We’ve all heard about social media marketing and how it’s free marketing- monetarily, that is. Where you pay the big bucks though, is with your time. The good news is that there are ways to manage multiple social media applications at once and save you sanity and hours. The bad news is that even among these solutions, there are a lot of options. So, I’m going to start with the most popular ones and let you know what my thoughts are from playing around with them. Right now we’ll start with Hootsuite.

Click here to learn more about how Hootsuite can save your sanity!