Tag Archives: marketing

Google Analytics: Terms and Tips for Beginners

Do you have Google Analytics tracking code set up on your website? If so, do you know the percentage of bookings to views of your website? Do you know how long the average user stays on your website?

Google Analytics can be intimidating, so we’re going to ease in to all of the features of this amazing tool slowly. We will start by making sure you have Google Analytics tracking code on your website and then defining common terms.

Learn more about Google Analytics on the VEM GlobalTM blog!

“Don’t build a brand for Gen Y; build your brand WITH them.”

Last week I attended a webinar with the topic of Marketing to Gen Y hosted by TIG Global. Being a ‘Gen Y-er’, I recognize the importance of understanding Generation Y (1977-1995). As a whole they are one of the largest demographics (approximately 80 million people) and spend more than any other generation. This post provides a brief recap and you can also download the Mp3 here.

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