Tag Archives: online marketing

TravelNet Solutions Adds Vacation Rental Directory to ResortsandLodges.com

TravelNet Solutions, Inc.  Adds Vacation Rentals Directory to ResortsandLodges.com

TravelNet Solutions, Inc. parent company of ResortsandLodges.com and a leader in providing complete marketing solutions for the hospitality industry, is pleased to announce a new vacation rentals directory on ResortsandLodges.com.

Cottage Grove, MN – June 22, 2011In response to requests from several clients, as well as millions of travelers, TravelNet Solutions has added a vacation rentals directory to ResortsandLodges.com. Now, in addition to overall resort and lodge listings, companies and private rental homeowners will have the opportunity to showcase their rental properties individually and inexpensively to ResortsandLodges.com’s global audience.

“ResortsandLodges.com strives to be the best tool for travelers to plan their vacations, as well as the best platform for vacation property owners to connect with those travelers. This new vacation rentals directory will give homeowners and travelers alike the chance to find thousands of destinations across the globe on one familiar, trusted source,” President and Co-Founder Ryan Bailey said.

The vacation rental industry has seen a considerable boom in recent years, both for property owners and travelers. According to a recent survey by HomeAway.com, more than 6 million vacation properties were being rented out to travelers in the U.S. and Europe, generating over $85 billion in income in 2010. HomeAway also reports that 81 percent of people traveling this summer are traveling for pleasure, and of that 81 percent, 68 percent are choosing vacation rentals.

“I am thrilled to see that ResortsandLodges are expanding to vacation rentals. They are an important part of the tourism sector, and I’m excited to be a part of it from the beginning,” Shari Goldstein, President at Carolina Mornings Realty, said. “We get a lot of traffic from ResortsandLodges.com, and I think the new directory and their powerful SEO will drive us even more traffic and prove to be very financially productive.”

Property owners interested in learning more about listing their vacation rentals on ResortsandLodges.com can contact http://www.resortsandlodges.com/con-cms/contact-us/sales/.

About TravelNet Solutions, Inc:

TravelNet Solutions’ strong success has been more than a decade in the making. A first generation travel vertical site originally founded in 1998 was ResortsandLodges.com which would be the vehicle for tremendous growth in the following years.

Built with a grant from NASA, Michigan State University, & Polyphasic – ResortsandLodges.com was a early test vehicle to a global content management system and a new friend to the world wide web. The site quickly gained popularity with millions of consumers and thousands of advertisers.

With exciting data at it’s fingertips we would begin a tremendous transition in 2004 – from a single travel vertical site to a diversified, platform company that would scale much larger. Looking ahead, TravelNet Solutions plans to pursue top talent and infrastructure that offers a significant growth strategy for it’s audience, advertisers, investors and revenues.

Updates to ResortsandLodges’ Weekly Top Travel Deals Newsletter!

Every week, we pick out our favorite incrediDEALS (a.k.a. incredible travel deals!) from different regions of the U.S. and the world and deliver them straight to our subscribers’ inboxes.  This week, we decided to try something new with our deals newsletter, adding some photography and a new layout!  The new version is pictured first, and the old version is below.

Since this newsletter is for YOU, we want to know: which version do you like better and why? Let us know in the comments, or tell us on our wall at www.facebook.com/ResortsandLodges!

New Version:

New IncrediDEALS Email

Old Version:

Old IncrediDEALS Newsletter from ResortsandLodges.com

An Overview of Sponsored Links

As a resort owner you’ve probably heard of sponsored links and may have even used them in your online marketing initiatives. And if you are using them, are you tracking their performance? In a VEM Global™ blog post, I give an overview of the sponsored link and again ask this important question: are all of your Sponsored link ads converting into sales for your business?

See the full post – An Overview of Sponsored Links on the VEM Global™ blog.

Tweetledees and Tweetledums: the Truth about Twitter

As Twitter first spiraled into popularity, I feared that we had just created yet another platform for teens to emote and celebs to self-promote. And to a certain extent, this rings true: As Twitaholic.com presents, the top Twitterholics based on followers are Brittney Spears, Lady Gaga and Ashton Kutcher. (Our Commander in Chief swings in at No. 5.) But like anything, Twitter is about how you use it. And the overwhelming truth: Everyone and their mother (literally) are using it. From February ’08 to February ’09, Twitter’s online community grew by 1,382%, according to Nielsen.

Read the full article at VEM Global™.

Two Ways to Get the Most Out of Your Online Ad Campaign

As a marketer in the travel industry you probably realize online marketing can be complex and watching your budget is most likely your first priority. From blogs and social media to online travel agents (OTAs) and directories it can be a challenge to determine the best places to put your brand’s messages – you’re either striving for extremely qualified leads (which save time and money) or you’re looking to generate a higher quantity of leads (giving you more visibility and better branding). In order to bring clarity to what may seem like an infinite amount of opportunities we determined that Vertical Engine Marketing – with both of its approaches – can bring brands in the travel industry great results.

Read the full article on the VEM Global blog.

SEO – Start with Keywords

Search Engine Optimization: If you have a website you’re sure to have SEO on your radar, but have you really gotten into why it’s so important? Let’s start with some key facts brought to you by EcomBuffet.com:

• More than 8 out of 10 Internet users look on search engines to find

information and the products or services they want to buy.

• Pay-per-click (PPC) costs are rising (over 37% higher from last year

to this year Q1).

• 63% of the top natural (organic) listings get click throughs.

• Natural (organic) search results convert 30% higher than PPC.

• 11.8% of Google traffic will click on a site in the second page of

results.

While Google currently has about 200 factors in their algorithms that determine what placement your site will show up in within search results, in this post I want to start with keywords and the components you need to think about when writing content to improve your website’s search engine rankings.

Continue reading