What is this Dynamic Tracking Code anyway? When your listing goes live on ResortsandLodges.com you will get a welcome email with a lot of information in it. A very important part of that email is an attachment titled, “Dynamic Code Instructions.” This code must be correctly implemented onto your website for you to evaluate the true return of investment (ROI) of your VEM Global™ marketing campaign. Click here to learn how this code helps you!
As an advertiser on ResortsandLodges.com, you are most likely aware that we record all of the phone calls your advertising generates and keep them logged in your own secure Marketing Center. This is great for training your staff or to gain a better understanding of your conversion rate. But did you know that there is even more you can do with those recorded phone calls – like analyze the speech of each call and determine important behavioral trends of your callers and employees? Also, did you know that VEM Global™ is a premier partner of Phonalytics, a phone call tracking platform that can give you even deeper insight into the phone calls throughout all of your advertising campaigns?
Resort owners, where do you get most of your business from? Chances are you will probably say through the phone. It’s pretty clear that travelers now researching their vacations online. One question I pose to you, are you still only tracking the clicks to your advertisements or are you ensuring that even the calls are being tracked?
Check out the Clicks vs. Phone Calls blog post on the VEM Global blog to understand the differences between clicks and phone calls.
As a resort or hotel owner you probably know that most travelers research resorts or hotels online but pick up the phone to call and book. Since most travelers are still booking over the phone, VEM Global™ realizes the importance of phone call tracking. We want to make sure all property owners realize the importance of phone call tracking, so we put this post together highlighting the main benefits of this extremely beneficial evaluation tool.
As an advertiser on ResortsandLodges.com you have likely heard of our dynamically tracking phone code. This code is easy to install, does not interfere with your website’s functionality and it can help you capture the full effectiveness of your ResortsandLodges.com campaign! It is sent out by our client services team and they are more than happy to help you understand it over the phone or via email.
Your advertising on ResortsandLodges.com is equipped with a tracking phone number to track all the phone calls the advertising generates for your business. Along with this number, you will get the dynamic tracking code – these two pieces go hand and hand. Consumers that click through from your advertising to your website are very qualified leads and are likely to pick up the phone and call your business. Thus, we want to make sure all of these are tracked as well; this will ensure the accuracy of your advertising’s results. In layman’s terms: adding this simple code to your Web pages means the tracking number from your advertising will display in place of your regular business phone number. Without the code, many of the calls will not be tracked and therefore not credited back to your campaign.
If you’ve worked with ResortsandLodgs.com over the past few years, it’s safe to bet you’ve been asked to “flip” your 800 number. This is a game-changing detail of your campaign as this will showcase your true experience with ResortsandLodges.com. For those of you who have or haven’t yet heard about the call tracking technology we use, VEM Global is a co-seller of Phonalytics call tracking technology. Watch this video to see how Phonalytics works.
As an authorized co-seller of Phonalytics, we would like to make sure our readers have an accurate understanding of what Phonalytics is all about. Plus, we know that consumers, after they’ve researched online, are still picking up the phones to call hotels and resorts to book – so this is why we utilize the Phonalytics product with every ResortsandLodges.com campaign. What better way to ensure you have a complete understanding of Phonalytics than with an informational video?
They’ve given us this great video to show our readers – check it out and let us know if you have any questions!
Premier advertisers on ResortsandLodges.com should already know that your advertising has been enabled with phone call tracking technology. This means that we track and record every phone call your property receives through your advertising. We then put these recordings into one central location – the Marketing Center. The Marketing Center is your one stop shop to see the return on your investment. Your calls are recorded with the date, time and caller demographics and allow you to listen to transactions on a daily basis. Here is a quick guide to getting in and analyzing your investment: