Tag Archives: Search Engine Marketing

Common Search Engine Marketing Terms & What They Mean for You

We’ve learned about Search Engine Marketing (SEM) in a previous blog entry. It’s a great way to advertise your property without spending a fortune. There are a lot of terms associated with SEM being thrown around out there. To clear up any confusion, it’s best to break these down into SEM descriptions.

So let’s find out more about SEM descriptions.

The Basics of Search Engine Marketing

If you’ve been around the travel industry in the past few years, you know that travelers are increasingly going online to research their vacations. A search engine is one of the most popular places to start that research – this is why Search Engine Marketing is so important. And with the millions of results that are being displayed from most searches, it’s even more important to ensure your website is coming up in the top of the results.

Learn more about Search Engine Marketing – in this Search Engine Marketing Basics article.

An Overview of Sponsored Links

As a resort owner you’ve probably heard of sponsored links and may have even used them in your online marketing initiatives. And if you are using them, are you tracking their performance? In a VEM Global™ blog post, I give an overview of the sponsored link and again ask this important question: are all of your Sponsored link ads converting into sales for your business?

See the full post – An Overview of Sponsored Links on the VEM Global™ blog.

What is Vertical Engine Marketing Anyway?

Exactly what is Vertical Engine Marketing? We’ve put our explanation into a short video below (with video being one of the best ways to communicate to Internet users).

One key fact to remember: consumers spend their time on niche, or VERTICAL, websites – where are your marketing messages being displayed?  On Google?

We would love to hear your feedback! Let us know your questions and comments.

You can also find more information on the VEM Global™ Website or from the VEM Global™ YouTube channel.

Google Likes ResortsandLodges.com – Read Why

Google AdWords Case Study on ResortsandLodges.com

If you haven’t noticed so far, I’ll let you in on a little secret. Over here at VEM Global, we’re big fans of Google. Their cutting-edge technologies in Search benefit both our business and the businesses of our clients, AND keep us sharp in the continuously changing fields of SEM and SEO. We’ve been using Google AdWords to help drive qualified traffic to our sites and our clients for many years and every time they come out with a new tool, we’re like kids in a candy shop. That’s why, when we were asked to help put together a Case Study for one of Google’s new tools (or toys!) we were both flattered and very excited.

Check out this Google AdWords Case Study on the Opportunities tab – an exciting new tool in AdWords!
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