We’ve learned about Search Engine Marketing (SEM) in a previous blog entry. It’s a great way to advertise your property without spending a fortune. There are a lot of terms associated with SEM being thrown around out there. To clear up any confusion, it’s best to break these down into SEM descriptions.
If you’ve been around the travel industry in the past few years, you know that travelers are increasingly going online to research their vacations. A search engine is one of the most popular places to start that research – this is why Search Engine Marketing is so important. And with the millions of results that are being displayed from most searches, it’s even more important to ensure your website is coming up in the top of the results.
You might have a great resort website – design is spot-on, the content well-written, the photos highly pixilated – but viewer-friendly isn’t the same as search-engine-friendly. Luckily, search engines have a variety of ranking factors, many of which only require a quick tweak to content or design. So before you start reaching in your wallet, try these four simple ways to naturally help your website’s search engine ranking.
Have you ever thought of your property’s website as a “storefront” to get people to “walk in the front door” and book? We certainly do here at VEM Global™ and ResortsandLodges. Working within the travel industry it is extremely important to ensure that your website is optimized for the search engines as more and more consumers are researching online. Simply put: having a well optimized website can increase your marketing effectiveness. With search engines like Google having over 200 ranking factors they consider when organizing search results, here is an article from the VEM Global™ blog giving the top 5 search engine ranking factors to pay attention to when optimizing your property’s “storefront.”
If you haven’t noticed so far, I’ll let you in on a little secret. Over here at VEM Global, we’re big fans of Google. Their cutting-edge technologies in Search benefit both our business and the businesses of our clients, AND keep us sharp in the continuously changing fields of SEM and SEO. We’ve been using Google AdWords to help drive qualified traffic to our sites and our clients for many years and every time they come out with a new tool, we’re like kids in a candy shop. That’s why, when we were asked to help put together a Case Study for one of Google’s new tools (or toys!) we were both flattered and very excited.