Tag Archives: social media marketing

Social Media Marketing: The Basics

What is social media?

Social media is aptly named: it’s any form of online media, in which people can be social. This includes sharing links and photos, discussing opinions and news or just connecting with other people on a social level. In an online article, Ron Jones divides social media into four of the most popular categories:

Social news: These websites offer news articles and the opportunity to vote and/or comment on them. The articles with the highest votes gain more visibility. Examples include Newsvine and Digg.

Social sharing: On these websites, you can create, upload and share photos and videos. Examples include YouTube, Flickr and Snapfish.

Click here to read the rest of this article at the VEM Global™ blog!

The Social Media Revolution

If you have read, “The World Is Flat: A Brief History of the Twenty-First Century,” (I highly recommend this book) then you would know just how instrumental the internet has been for civilization. The author, Thomas Friedman, delves into how globalization impacts practically every aspect of our lives. His book was published in 2005 shortly before the onslaught of social media sites, but I think that this video does an excellent job showing the revolutionary impact they have had in our lives.  Click here to watch this amazing video!

Hoo is Hootsuite?

Twitter, Facebook and YouTube, oh my! Who can keep up with it all? We’ve all heard about social media marketing and how it’s free marketing- monetarily, that is. Where you pay the big bucks though, is with your time. The good news is that there are ways to manage multiple social media applications at once and save you sanity and hours. The bad news is that even among these solutions, there are a lot of options. So, I’m going to start with the most popular ones and let you know what my thoughts are from playing around with them. Right now we’ll start with Hootsuite.

Click here to learn more about how Hootsuite can save your sanity!

Why Do We Use Social Media?

While at a Minnesota Twins game, I couldn’t help but notice a group of high school girls sitting in the row ahead of me. It was hard not to. Every time the cameras started sweeping over fans, the girls whirled into a state of near hysteria: They shook their glittery signs, screamed, jumped, waved. But each time, the camera never caught sight of them. So what did they do? They started taking pictures of each other. I guess someone had to document their whereabouts that night. My sister and I mused that those pictures would be posted on Facebook within minutes of the final inning.

Read the entire article at the VEM Global™ website to learn three main reasons why people love social networking sites.

The Perks of Being Liked: Turn Popularity into Profit

The travel industry is incredibly dynamic – resorts and hotels are constantly changing their specials and packages based on seasons, offering new services and renovating their interiors. All these changes are things guests – and potential guests – need to know. So how can you reach them? Mass mailings are outdated and they kill trees. Mass emails are decently effective, but they can turn off potential guests, who might just put you in their spam folder. Since our social world is becoming an online realm, you should direct your marketing tactics to where Internet users are spending most of their time: social networking sites. And with one of Facebook’s social plug-ins, you can not only reach a lot of people, but you can target those who already show interest.

See what Facebook’s “Like” button can do for you – read the whole article at the VEM Global™ blog.

The 5 W’s of Social Media Marketing

What is social media marketing?

A way to market your business using online networking sites to engage, promote, brand and gain relevance with an increasingly online consumer base.

Who uses it?

Consumers have headed up the social media trend thus far. Sites like Facebook and MySpace were originally made for individuals – not companies. But basic marketing reveals that to stay ahead, you have to predict your consumers’ next moves. Companies have not only followed suit, they’ve created a whole new way to market their businesses. And it’s about time considering that social networking sites are growing at unbelievable rates. According to comScore, the number of visitors to Twitter.com jumped 131% from February to March of 2009 – more than 5 million visitors! It’s time for the hospitality industry to jump to the head of the pack.

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