Tag Archives: Social networking sites

Why Do We Use Social Media?

While at a Minnesota Twins game, I couldn’t help but notice a group of high school girls sitting in the row ahead of me. It was hard not to. Every time the cameras started sweeping over fans, the girls whirled into a state of near hysteria: They shook their glittery signs, screamed, jumped, waved. But each time, the camera never caught sight of them. So what did they do? They started taking pictures of each other. I guess someone had to document their whereabouts that night. My sister and I mused that those pictures would be posted on Facebook within minutes of the final inning.

Read the entire article at the VEM Global™ website to learn three main reasons why people love social networking sites.

The Perks of Being Liked: Turn Popularity into Profit

The travel industry is incredibly dynamic – resorts and hotels are constantly changing their specials and packages based on seasons, offering new services and renovating their interiors. All these changes are things guests – and potential guests – need to know. So how can you reach them? Mass mailings are outdated and they kill trees. Mass emails are decently effective, but they can turn off potential guests, who might just put you in their spam folder. Since our social world is becoming an online realm, you should direct your marketing tactics to where Internet users are spending most of their time: social networking sites. And with one of Facebook’s social plug-ins, you can not only reach a lot of people, but you can target those who already show interest.

See what Facebook’s “Like” button can do for you – read the whole article at the VEM Global™ blog.

Tweetledees and Tweetledums: the Truth about Twitter

As Twitter first spiraled into popularity, I feared that we had just created yet another platform for teens to emote and celebs to self-promote. And to a certain extent, this rings true: As Twitaholic.com presents, the top Twitterholics based on followers are Brittney Spears, Lady Gaga and Ashton Kutcher. (Our Commander in Chief swings in at No. 5.) But like anything, Twitter is about how you use it. And the overwhelming truth: Everyone and their mother (literally) are using it. From February ’08 to February ’09, Twitter’s online community grew by 1,382%, according to Nielsen.

Read the full article at VEM Global™.