Websites are only as good as their search engine ranking. The lower the rank, the less your site will get visited. And the fewer visitors, the less business you gain. Instead of wasting your money on a website that sinks to the bottom, implement these top five ways to optimize your website.
1. Have a unique and keyword-friendly title tag for each page of your website. This is huge – search engines tend to put more weight on title tags, since they’re the first clue to what your website is all about (both to web crawlers and your viewers). Placing a unique title tag on each page shows that each page is valuable enough to stand on its own.
Read the other four ways to optimize your website at the VEM Global™ blog.
The travel industry is incredibly dynamic – resorts and hotels are constantly changing their specials and packages based on seasons, offering new services and renovating their interiors. All these changes are things guests – and potential guests – need to know. So how can you reach them? Mass mailings are outdated and they kill trees. Mass emails are decently effective, but they can turn off potential guests, who might just put you in their spam folder. Since our social world is becoming an online realm, you should direct your marketing tactics to where Internet users are spending most of their time: social networking sites. And with one of Facebook’s social plug-ins, you can not only reach a lot of people, but you can target those who already show interest.
See what Facebook’s “Like” button can do for you – read the whole article at the VEM Global™ blog.
Do you know your website’s ‘grade’? Hubspot offers a free SEO service – Website Grader – which gives you an automated evaluation of your website and allows you to compare it to others, i.e. your competitors.
Why is understanding the performance of your website important? If you are familiar with SEO (Search Engine Optimization), you understand that optimizing your website to show up “organically” – at the top of a search engine – is like free advertising. Website Grader evaluates your website based on search engine algorithms, and it breaks down the results so you can decipher what pieces need improvement. (A good article on search engine algorithms can be found from this SearchEngineWatch.com article.)
Let’s face it: now that most travelers are researching their trips via the Internet, your property’s website is essentially your very own “storefront” allowing you to showcase your property and “sell” the potential guest to stay with you. The site must sell not just your features, benefits and services, but your entire brand experience. With the plethora of online advertising opportunities, all leading back to your website – it’s extremely important to ensure your site is “top notch.”