What is social media?
Social media is aptly named: it’s any form of online media, in which people can be social. This includes sharing links and photos, discussing opinions and news or just connecting with other people on a social level. In an online article, Ron Jones divides social media into four of the most popular categories:
Social news: These websites offer news articles and the opportunity to vote and/or comment on them. The articles with the highest votes gain more visibility. Examples include Newsvine and Digg.
Social sharing: On these websites, you can create, upload and share photos and videos. Examples include YouTube, Flickr and Snapfish.
Click here to read the rest of this article at the VEM Global™ blog!
If you have read, “The World Is Flat: A Brief History of the Twenty-First Century,” (I highly recommend this book) then you would know just how instrumental the internet has been for civilization. The author, Thomas Friedman, delves into how globalization impacts practically every aspect of our lives. His book was published in 2005 shortly before the onslaught of social media sites, but I think that this video does an excellent job showing the revolutionary impact they have had in our lives. Click here to watch this amazing video!
Twitter, Facebook and YouTube, oh my! Who can keep up with it all? We’ve all heard about social media marketing and how it’s free marketing- monetarily, that is. Where you pay the big bucks though, is with your time. The good news is that there are ways to manage multiple social media applications at once and save you sanity and hours. The bad news is that even among these solutions, there are a lot of options. So, I’m going to start with the most popular ones and let you know what my thoughts are from playing around with them. Right now we’ll start with Hootsuite.
Click here to learn more about how Hootsuite can save your sanity!
A while back I wrote an article on online video and why it’s key for the hospitality industry. Consumers are still engaging with video at staggering levels and travelers can connect with a property through video a lot faster and more easily than browsing through photos. So if you are a resort or hotel owner and have video of your property, are you distributing it on the Web? Here are the Top 5 Ways to Use Online Video – check out the post and see if you have used any of these. They are all extremely beneficial for communicating your property’s brand!
Check out the Top 5 Ways to Use Online Video on the VEM GlobalTM blog!
Online video is obviously a huge trend right now – see my post Online Video – why it’s key for the hospitality industry for some stats you can’t ignore. We at VEM Global™ have recognized this trend and we developed an exciting video commercial advertising opportunity. Using video footage of your property, we can cut, edit, and produce a high quality 15- or 30-second video commercial that advertises the current deal or promotion of your choice.
Then we can air your commercial throughout our extensive online video network, which includes premiere sites like YouTube (one of the top five most visited sites on the Web). We can run your commercial either pre-roll, mid-roll, and also geo-target to specific areas and audiences.
Below is an example of one of our latest commercials - Hope Lake Lodge & Indoor Waterpark in New York. To learn more about how VEM Global™ can produce and broadcast a video commercial for your property please call 1.866.757.8229 or visit the VEM Global™ video services page.
Hope Lake Lodge & Indoor Waterpark – Cortland, NY
Either creating a memorable brand image or explaining a complex product or service, video is effective. But does online video really work for direct response, or for lead generation? Research says yes. If your online advertising doesn’t include video, here’s a glimpse of what your message is missing out on.